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SF Cody presents Walker Media with pounds 10m media budget

13 Dec 1999 | by LEXIE GODDARD

in the market. SF Cody, named after turn-of-the-century showman Samuel Franklin Cody, is aiming to fill a gap in the pounds 25 billion indulgent gifts market. The company, set up by River ...

MDI’s Business21 to hit newsstands in January

13 Dec 1999 | by GREG HUGHES

target markets. First, it will be aimed at entrepreneurs who want to update the way their companies do ...

Galaxy chases net sponsors

13 Dec 1999 | by RACHEL MINTER

, marketing controller of the Galaxy Network, explained: Our programming is designed to encourage sponsors ...

REVIEW: Marketing and advertising news in the week’s press

10 Dec 1999 | by JADE GARRETT

in the marketing department. Ivan Menezes, global marketing director, becomes managing director of venture markets. He will be replaced by Rob Malcolm, formerly Scotch category director. - Marketing ... new domestic energy brand, npower . A result is due before the end of the year. - Marketing ...

M&C Saatchi picks up SF Cody ad campaign

10 Dec 1999 | by JOHN TYLEE

billion market for indulgent gifts which Lewis claims is fragmented. The first SF Cody store ... into the premium position within the gift market. Our advertising campaign will play an important part in our ...

M&B and New PHD to rebrand Beeb.com

06 Dec 1999 | by LEXIE GODDARD

to come on board but sales and marketing director David Atter is confident big names will come forward ...

MEDIA ANALYSIS: Brand Spend Analysis - Mum’s logged on to Iceland: how the UK supermarket is pushing its online service

06 Dec 1999 | by MARK TUNGATE

area to exploit: 5 per cent of all retail in Europe is now home-based and a potential market, worth ... , consumer-driven business, Iceland marketed its service as a means of reducing exhaust emissions ( every ... ? It is reinforced by a variety of marketing ploys ranging from waiving the administration charge for the first ...

TBWA stresses Virgin’s entertainment factor

19 Nov 1999 | by ELEANOR TRICKETT

will appeal to a diverse gifting market at Christmas and will go on to form an exciting marketing communications platform throughout next year, Andy Kendrick, head of marketing at Virgin Megastores, said ...

GLOBAL BRIEF: Unilever strengthens media’s role in dollars 515m review - Unilever is making media the driving force behind its branding By Claire Beale.

12 Nov 1999 | by CLAIRE BEALE

The US media shop, Botway, might figure on any acquisitive agency s shopping list. In a market...The US media shop, Botway, might figure on any acquisitive agency s shopping list. In a market ... to media clout in the US market. Botway would clearly be a useful addition to the pitching power ... Initiative has long been the Unilever media incumbent in a number of crucial European markets ...

MEDIA: FOR THE RECORD

12 Nov 1999 | by ALASDAIR REID

on 3 January and assumes responsibility for programming, on-air promotions, marketing ... ,000 of these sites; now there are 9,500, accounting for 15 per cent of the market by volume and 17 per cent ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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