17 Dec 1999
| by LISA CAMPBELL
2000, with media buying by Universal.
The agency was appointed by Powernet s marketing manager ...
dial-up market, he said.
...
17 Dec 1999
| by CAROLINE MARSHALL
in the market, they say, but we re not sure if there s a market in
the gap ... Emap Elan s Parents magazine ...
Marcantonio to DMB a more
positive approach to PR - anyone heard of W s head of marketing ... Jane Proctor ...
their dishonest claims lost them legal protection ... market
researchers get tough on focus group groupies ...
13 Dec 1999
Carlton Media Sales supremo Martin Bowley recently treated
delegates at a marketing conference...Carlton Media Sales supremo Martin Bowley recently treated
delegates at a marketing conference to an example of his wit - at the
expense of MindShare s Simon Rees. The pair were taking questions from
the floor when they were asked to predict the future media applications
of mobile phones ...
13 Dec 1999
| by GREG HUGHES
target markets. First, it will be aimed
at entrepreneurs who want to update the way their companies do ...
13 Dec 1999
| by LEXIE GODDARD
their launch in 1998 - is a
likely contender.
Steve Davis, head of marketing at BT Payphones, said ...
13 Dec 1999
| by MARK TUNGATE
. It has a
UK budget of pounds 2 million.
BSkyB is this week entering the pay TV market ...
10 Dec 1999
| by ANNA GRIFFITHS
to pitch for the account. Carat is also contesting for the account
through its direct marketing arm ...
marketing stance during the summer,
when it launched personal computer give-away offers tied to its ...
were offered free internet-capable PCs. This
marketing strategy came as Freeserve and a number of US ...
10 Dec 1999
| by JADE GARRETT
, through the regional sales house, Amra. The
move boosts Amra s share of the UK newspaper market to 27 ...
to be
working on a launch for the young women s market. Linda Lancaster-Gaye,
managing director of IPC Connect ...
direct marketing agencies, Evans Hunt Scott and 141
Communications, are pitching head-to-head for a new ...
06 Dec 1999
| by COLIN GRIMSHAW
but was bought by Reed Business Information in 1998.
VNU s marketing manager Lisa Glover said: MicroScope is our main rival,
and we are confident we already have a very good market share. The aim
is to keep ...
06 Dec 1999
| by LEXIE GODDARD
but it is thought that The
Media Edge will focus on Scandinavia where the mobile phone market is
strongest ...
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