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NEWS BRIEFS

. It has a UK budget of pounds 2 million. BSkyB is this week entering the pay TV market ...

REVIEW: Marketing and advertising news in the week’s press

in the marketing department. Ivan Menezes, global marketing director, becomes managing director of venture markets. He will be replaced by Rob Malcolm, formerly Scotch category director. - Marketing ... new domestic energy brand, npower . A result is due before the end of the year. - Marketing ...

Tiny lines up three agencies for pounds 24m media buying pitch

to pitch for the account. Carat is also contesting for the account through its direct marketing arm ... marketing stance during the summer, when it launched personal computer give-away offers tied to its ... were offered free internet-capable PCs. This marketing strategy came as Freeserve and a number of US ...

VNU aims to eclipse Reed’s MicroScope with CRN relaunch

but was bought by Reed Business Information in 1998. VNU s marketing manager Lisa Glover said: MicroScope is our main rival, and we are confident we already have a very good market share. The aim is to keep ...

THE APG CREATIVE PLANNING AWARDS 1999: New Print Campaign - Sponsored by Davies Riley-Smith Maclay

to rethink their assumptions and the client was encouraged to reframe its fleet marketing agenda ...

Computec title undercuts rivals

, is promising to undercut the market in an attempt to seize ad revenue from its rivals...., is promising to undercut the market in an attempt to seize ad revenue from its rivals. The UK s dominant force in PlayStation magazines is Future Publishing, producer of market leader Official UK ... to react. We re not market leaders just because we have the official licence. We also produce the best ...

Loot Group's team hunts ads for year 2000 schools guide

and marketing departments direct, often using one-to-one presentations. A full-page ad in the new guide ... for marketers targeting this age group are immense. We are also in the process of negotiating to go online ...

Psion awards Euro account to Spirit on short-term contract

is changing, Alasdair Seton-Marsden, marketing director at Psion, said. Busy professionals know about our products, but we are always trying to widen our target market. Seton-Marsden joined Psion from ...

86 to market CD-Rom as viable ad medium

The new media consultancy behind the Evening Standard s new quarterly CD giveaway, The Knowledge, plans to turn the CD-Rom into a viable advertising medium.

PRIVATE VIEW

SAINSBURY s Project: Pick your own points reward card promotion Client: Helen Touchais, marketing ... : Smirnoff Red Client: Philip Almond, marketing controller Brief: Position Smirnoff as the purest vodka ... SAVINGS TRUST/COI Project: Energy efficiency Client: Diane Monkom, head of marketing Brief ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.