13 Dec 1999
| by MARK TUNGATE
. It has a
UK budget of pounds 2 million.
BSkyB is this week entering the pay TV market ...
10 Dec 1999
| by JADE GARRETT
in the marketing
department. Ivan Menezes, global marketing director, becomes managing
director of venture markets. He will be replaced by Rob Malcolm,
formerly Scotch category director. - Marketing ...
new domestic energy brand, npower . A
result is due before the end of the year. - Marketing ...
10 Dec 1999
| by ANNA GRIFFITHS
to pitch for the account. Carat is also contesting for the account
through its direct marketing arm ...
marketing stance during the summer,
when it launched personal computer give-away offers tied to its ...
were offered free internet-capable PCs. This
marketing strategy came as Freeserve and a number of US ...
06 Dec 1999
| by COLIN GRIMSHAW
but was bought by Reed Business Information in 1998.
VNU s marketing manager Lisa Glover said: MicroScope is our main rival,
and we are confident we already have a very good market share. The aim
is to keep ...
26 Nov 1999
to rethink their
assumptions and the client was encouraged to reframe its fleet marketing
agenda ...
22 Nov 1999
| by COLIN GRIMSHAW
, is promising to undercut the market in an
attempt to seize ad revenue from its rivals...., is promising to undercut the market in an
attempt to seize ad revenue from its rivals.
The UK s dominant force in PlayStation magazines is Future Publishing,
producer of market leader Official UK ...
to react. We re not market leaders just because we have
the official licence. We also produce the best ...
22 Nov 1999
| by RACHEL MINTER
and marketing
departments direct, often using one-to-one presentations.
A full-page ad in the new guide ...
for marketers targeting
this age group are immense. We are also in the process of negotiating to
go online ...
19 Nov 1999
| by FRANCESCA NEWLAND
is changing, Alasdair Seton-Marsden,
marketing director at Psion, said. Busy professionals know about our
products, but we are always trying to widen our target market.
Seton-Marsden joined Psion from ...
15 Nov 1999
| by MARK TUNGATE
The new media consultancy behind the Evening Standard s new
quarterly CD giveaway, The Knowledge, plans to turn the CD-Rom into a
viable advertising medium.
12 Nov 1999
| by PATRICK COLLISTER, creative director of
SAINSBURY s
Project: Pick your own points reward card promotion
Client: Helen Touchais, marketing ...
: Smirnoff Red
Client: Philip Almond, marketing controller
Brief: Position Smirnoff as the purest vodka ...
SAVINGS TRUST/COI
Project: Energy efficiency
Client: Diane Monkom, head of marketing
Brief ...