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Campaign Hall of Fame. (Part 2 of 2)

20 Dec 1999 | by CAROLINE MARSHALL

was just right for the mid-70s and Smash became market leader despite heavyweight competition from Mars ... and in 1999, and the brand still enjoys more than 50 per cent market share today. A worthy overall winner ... . In fact, Motown re-released the record with the 501 logo on the sleeve - an example of integrated ...

Doner Cardwell Hawkins receives surprise Saga call-up

17 Dec 1999 | by LISA CAMPBELL

recently appointed a new managing director. Tom Wright, previously head of sales and marketing at Center ...

Portland Direct calls review

10 Dec 1999 | by FRANCESCA NEWLAND

agencies, HHCL s marketing communications manager, would not confirm the plans, but said: Any agency ... -Erickson Manchester has developed a heavyweight direct marketing campaign for Portland that will run over ...

CLOSE-UP: CLIENT OF THE WEEK - A prospector turned traveller Wherenow.co.uk’s Charles Seaford is offering unique holidays, Jade Garrett says.

10 Dec 1999 | by JADE GARRETT

and marketing to know a good deal when he sees one. After nearly seven years at Wolff Olins ...

CAMPAIGN DIRECT: PROFILE - AMANDA MACKENZIE. Adventures in tailor-made marketing. Air Miles

03 Dec 1999 | by ROBERT DWEK

MacKenzie, Air Miles marketing director of the past 18 months, says....MacKenzie, Air Miles marketing director of the past 18 months, says. She made quite an odd career ... marketing in its widest sense, she explains. Air Miles, now fully owned by BA, seems to fit the bill ... , MacKenzie soon discovered how little she knew about the world of direct marketing. Being in meetings ...

Air Miles drops BBH and lines up five to contest ad account

03 Dec 1999 | by EMMA HALL

. The campaign highlighted BA s marketing partnership with Sainsbury s, which was offering Air Miles to holders of its reward card. Amanda MacKenzie, marketing director for Air Miles, said: We are sad ...

Hotels brief awarded to Travis Sully Harari

03 Dec 1999 | by JOHN TYLEE

-of-town hotels beyond its core market of older empty nesters . Media buying stays with New PHD, which ... s mid-market Post House chain considers presentations from three agencies about a brand campaign ...

MEDIA AWARDS 1999: Best Use of Outdoor - The Outdoor Advertising Association/Council Of Outdoor Specialists Award

19 Nov 1999

Tourist Board Brand/Product: Welsh tourism Marketing Director: Roger Pride Media/Brand Manager: Gill...Tourist Board Brand/Product: Welsh tourism Marketing Director: Roger Pride Media/Brand Manager ... Client: Channel 4 Brand/Product: Boyz Unlimited (comedy) Marketing Director: Polly Cochrane Marketing Manager: Tracy Blacher COMMENDATION Title: Winter Medicines Media Agency: BMP OMD ...

Tourist board kicks off search for shop to promote Tunisia

19 Nov 1999 | by JOHN TYLEE

the UK and Ireland account. Dynamo Promotional Marketing currently handles its advertising ...

Premier adds Deutsche BA to client list

15 Nov 1999 | by COLIN GRIMSHAW

interior design company, and the International Federation of Direct Marketing Associations ... s customer magazine area. Given my and Jacquie s IPC backgrounds in the women s market, it would ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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