CAMPAIGN.I: NTL unveils Argos interactive ad campaign
15 Dec 2000
first foray into integrating our advertising into games. Games are proving to be extremely popular ...
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CAMPAIGN-I: Pres.co/Foresight to kick off 2001 rebranded as Wheel
15 Dec 2000
earlier this year, is to complete its integration process by rebranding as Wheel....earlier this year, is to complete its integration process by rebranding as Wheel. The company will offer consultancy, digital communication, marketing and technical services to its clients, which include Abbey National, Marks & Spencer and NTL. The web agency Pres.co and the integrated marketing company ...
CAMPAIGN-I: Rainmaker lands Last Mile Solutions account
15 Dec 2000 | by DEBORAH BONELLO
WaitroseDeliver, the brand s home- delivery service. Katie Spriggs, the head of marketing at LMS, said ... are doing for Waitrose and LMS is looking at their whole business plan, not just their marketing plan - we ... , will focus on creative business solutions and development strategies as well as on marketing ...
CAMPAIGN-I: BEHIND THE HYPE - Xmas shopping using phone technology 12Snap allows users to buy at auction via their mobiles.
15 Dec 2000
-round funding has just been secured from Apax Europe and Argo Global Capital. Marketing Marketing for 12Snap will focus on PR and co-marketing opportunities with its operator, Vodafone, and its goods suppliers ...
MEDIA FORUM: Is everyone expecting too much of interactive TV? Despite all the hype about interactive TV, the future failed to arrive on time this year. Who is to blame for this? Do things look any more promising for next year, Alasdair Reid wonders
15 Dec 2000 | by ALASDAIR REID
. But has the interactive TV market lived up to expectations this year? And if not, why not? Nigel Sheldon ... interested in how it affects the mass market - because consumers don t always behave in the way ... . The truth is that the marketing to decision-makers has not been that good. Agencies have not been pushing ...
REVIEW: Marketing and advertising news in the week's press
08 Dec 2000
Universal McCann has been appointed to handle the planning and buying for the pounds 10 million pan-European account for Travelocity, the online travel site. Klondike, which is part-owned by St Luke s, will handle strategic planning. - General release.
CAMPAIGN.I: News Briefs
08 Dec 2000
and manage projects across 20 American Express markets....and manage projects across 20 American Express markets. ...
CAMPAIGN.I: News Briefs
08 Dec 2000
Phosphorus, the interactive TV agency, has entered a formal marketing alliance...Phosphorus, the interactive TV agency, has entered a formal marketing alliance with the brandcasting agency Brandsasbroadcasters, to offer interactive creative solutions for advertisers wishing to make use of digital TV and broadband platforms. Brandsasbroadcasters has worked for PetsPyjamas ...
BMP picks up pounds 30m airline portal
08 Dec 2000
in a market that is not known for inventive design. A spokesperson for the Online Travel Portal ... . Although the market is continually expanding, until now the various airlines have sold their flights ...
Amazon hunts for global ad network
08 Dec 2000 | by JENNY WATTS
advertising to run in Amazon s major markets: the US, UK, Japan, France and Germany. The pitch, which ... .co.uk. The review will shock the US advertising market, where FCB s work has picked up a number of creative awards ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
