08 Dec 2000
| by IAN DARBY
marketing account....One2One, the UKs fourth-largest mobile phone operator, is reviewing its pounds 8 million direct marketing account.
WWAV Rapp Collins has held the business since June 1997, when it was appointed to develop customer loyalty and business-to-business projects.
One2One will appoint an agency for its UK ...
01 Dec 2000
McCann Relationship Marketing and Tullo Marshall Warren have grabbed the two halves of L Oreal...McCann Relationship Marketing and Tullo Marshall Warren have grabbed the two halves of L Oreal s pounds 2 million direct marketing business after a pitch against the incumbent, Publicis Dialog, Manifesto and M s direct marketing arm, Lida.
The pitch was initially called for the entire direct ...
24 Nov 2000
BHWG Proximity has won the pounds 5 million WWF direct marketing account. The agency, which pitched...BHWG Proximity has won the pounds 5 million WWF direct marketing account. The agency, which pitched against agencies including ehsrealtime and WWAV Rapp Collins, replaces Smith Bundy Carlson as the conservation charity s agency.
...
17 Nov 2000
The Institute of Direct Marketing has appointed Dennis & Beyond to publish a 24-page quarterly...The Institute of Direct Marketing has appointed Dennis & Beyond to publish a 24-page quarterly entitled IDM Directions. The saddle-stitched publication will be distributed to all 6,000 IDM members from mid-November, complementing the current journal, Interactive Marketing.
...
03 Nov 2000
| by IAN DARBY
Tim Patten, a founder and managing partner of the direct marketing agency HPT Brand Response, is leaving the agency.
Patten, who co-founded HPT in March 1998, will spend some time outside ...
includes direct marketing, advertising and new-media activity.
Troughton was previously managing ...
03 Nov 2000
| by JEREMY WHITE
.'
The AAR also recently hired Michelle de Young as a new-business and marketing manager to promote its new ...
, the AAR also helps place clients with agencies in design, direct marketing, media planning and buying, PR ...
03 Nov 2000
| by CLAIRE BEALE
Booth Lockett Makin is launching a creative services company called Blaze and has drafted in Bob Maddams, a former creative at M&C Saatchi, to be the creative director of the new operation.
Blaze will offer a range of services, including advertising, direct marketing, sales promotion, sponsorship ...
27 Oct 2000
FT.com has appointed BHWG Proximity as its direct marketing agency. BHWG will work with sister...FT.com has appointed BHWG Proximity as its direct marketing agency. BHWG will work with sister agencies Traffic Interactive and Direct Partners to deliver an integrated online and offline strategy to build traffic to the FT.com website.
...
27 Oct 2000
| by IAN DARBY
L Oreal Paris is looking for a direct marketing agency to promote its haircare products as it seeks...L Oreal Paris is looking for a direct marketing agency to promote its haircare products ...
to build a dialogue.
L Oreal has used direct marketing for its specialist haircare brands before: TSM ...
some database-led direct marketing activity but wants to build a more ongoing programme of talking ...
27 Oct 2000
HPT Brand Response has been appointed to handle advertising and direct marketing for Betfair...HPT Brand Response has been appointed to handle advertising and direct marketing for Betfair, the online sports betting service, and San Paolo IMI, Italy s second-largest banking group. Betfair launched in the summer with advertising through Circus. Circus was also working with San Paolo until HPT s appointment.
...