Carlton has signed a deal with Roche, the pharmaceutical giant, for Rennie, its flagship brand, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television Commission code that allows the product to appear within the credits. - General release.
The World Gold Council is putting its global account, estimated to be worth pounds 300 million over a five-year period, out to pitch. Agencies invited to pitch for the business include Bartle Bogle Hegarty, BMP DDB, Euro RSCG Wnek Gosper, TBWA/London, Publicis and Wieden & Kennedy. - General release.
Duckworth Finn Grubb Waters has won the pounds 10 million pan-European account for Prudential as the insurance brand attempts to increase its profile and align its branding across the Continent. - General release.
The Wales Tourist Board is talking to agencies about its pounds 6 million account and will be appointing one agency, either creative or media, to the business. The move is part of a three-year statutory review. FCA!, the incumbent, will repitch. - General release.
Nintendo of Europe is looking to appoint an agency for the UK launch of its next-generation console, Gamecube, set to take place next year. Leagas Delaney currently handles advertising for the Nintendo brand in Europe. Microsoft s X-box console, which is up for pitch, is due to be released next autumn....
FCB Worldwide has won the global Samsung Electronics Corp account, estimated to be worth pounds 275 million. Banks Hoggins O Shea/FCB and MBS Media will handle the account in the UK. The electrical goods manufacturer appointed the agency following a pitch believed to have included Conquest and MindShare...
Duckworth Finn Grubb Waters has won the pounds 10 million Buena Vista Home Entertainment account following a pitch against Abbott Mead Vickers BBDO. The home-video arm of Disney is attempting to capitalise on the DVD opportunities for digitally enhanced re-releases of its old classics. The account was...
Starcom Motive and Starcom IP have been appointed to handle the pounds 5 million media planning and buying account for Ireland s largest bookmaker, Paddy Power. Bartle Bogle Hegarty won the creative task for the launch earlier this year. - General release.
VFG, the broadcasting video and film facilities group, has formed a new company, the Local Broadcasting Group. The venture will create a new national group of local TV stations broadcasting in major cities and towns in the UK. - General release.
WWAV Rapp Collins has won the consolidated pounds 2 million British Red Cross business following a four-way pitch. The agency will now handle supporter acquisition, supporter development and legacy marketing for the charity. - Marketing Week.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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