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REVIEW: Marketing and advertising news in the week's press

Carlton has signed a deal with Roche, the pharmaceutical giant, for Rennie, its flagship brand, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television Commission code that allows the product to appear within the credits. - General release.

market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any

for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market in consumer and business magazines. The best way of gauging the strength of the German print market is by comparison with the UK - arguably the most competitive newspaper market in Europe. Estimates from Zenith ...

market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any

for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market in consumer and business magazines. The best way of gauging the strength of the German print market is by comparison with the UK - arguably the most competitive newspaper market in Europe. Estimates from Zenith ...

ITC relaxes rules on joint airtime sales

- The Independent Television Commission is to allow Channel 4, Channel 5, Flextech, GMTV and Sky to pool their sales arrangements. An ITC consultation document states that it will drop restrictions on joint selling of national airtime to lessen concerns about the potential market power of the Channel 3 ...

ITC relaxes rules on joint airtime sales

- The Independent Television Commission is to allow Channel 4, Channel 5, Flextech, GMTV and Sky to pool their sales arrangements. An ITC consultation document states that it will drop restrictions on joint selling of national airtime to lessen concerns about the potential market power of the Channel 3 ...

PRIVATE VIEW

: Capital FM Client: Susan Byrne, marketing manager Brief: Launch new corporate identity and strapline Agency ...  company: Garretts Exposure: TV and cinema WOOLWORTHS Project: Woolworths Christmas brand campaign Client: Ken Lewis, marketing ...

PRIVATE VIEW

: Capital FM Client: Susan Byrne, marketing manager Brief: Launch new corporate identity and strapline Agency ...  company: Garretts Exposure: TV and cinema WOOLWORTHS Project: Woolworths Christmas brand campaign Client: Ken Lewis, marketing ...

Initiative Media launches online advertising offshoot

Initiative Media is launching a global agency to work with its media operation to provide integrated online communications strategies for advertisers. The new agency, FastBridge, will offer ... and web-based customer relationship marketing, FastBridge will tap Initiative's research and online ...

Kobayashi calls up shops for European expansion initiative

, it is understood that the winning network's advertising for Kobayashi could extend into the US and other markets ... . It manufactures and markets household products, over-the-counter drugs, cosmetics, hygiene products and medical ...

HOTLINE

includes marketing and planning in Scotland and the UK. Warren Newman is quitting as director-general of the British Market Research Association at the begin-ning of next year. The BMRA has decided to appoint a ... an administrative role. The technology-focused marketing specialists DNA and Xponential have merged to form ...

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