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CAMPAIGN-I: Pres.co/Foresight to kick off 2001 rebranded as Wheel

earlier this year, is to complete its integration process by rebranding as Wheel....earlier this year, is to complete its integration process by rebranding as Wheel. The company will offer consultancy, digital communication, marketing and technical services to its clients, which include Abbey National, Marks & Spencer and NTL. The web agency Pres.co and the integrated marketing company ...

REVIEW: Marketing and advertising news in the week's press

Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian.

CAMPAIGN.I: News Briefs

and manage projects across 20 American Express markets....and manage projects across 20 American Express markets. ...

BBH beats two to land pounds 15m UK Capital One TV campaign

in the UK in 1996, Capital One has concentrated on direct marketing and press ads, but will now mount a TV assault. Christine Fullerton, the marketing manager at Capital One, said: We ve been looking ... the direct marketing, and the media planning will remain with MediaVest. Capital One launched in 1995 ...

market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any

for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market in consumer and business magazines. The best way of gauging the strength of the German print market is by comparison with the UK - arguably the most competitive newspaper market in Europe. Estimates from Zenith ...

market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any

for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market in consumer and business magazines. The best way of gauging the strength of the German print market is by comparison with the UK - arguably the most competitive newspaper market in Europe. Estimates from Zenith ...

EDITORIAL: Schoolar proves he really is the money

So Ian Schoolar is swapping his senior marketing role at NatWest for the rather curious title...So Ian Schoolar is swapping his senior marketing role at NatWest for the rather curious title of director of marketing and communications at the Inland Revenue. Marketing the taxman? Most of us would rather do Saddam Hussein. ...

EDITORIAL: Schoolar proves he really is the money

So Ian Schoolar is swapping his senior marketing role at NatWest for the rather curious title...So Ian Schoolar is swapping his senior marketing role at NatWest for the rather curious title of director of marketing and communications at the Inland Revenue. Marketing the taxman? Most of us would rather do Saddam Hussein. ...

CLOSE-UP: NEWSMAKER/IAN SCHOOLAR - NatWest's brand supremo takes on the taxman. Ian Schoolar is switching his attention to the Inland Revenue

of marketing and communications at the Inland Revenue at the beginning of next year, and so end an association ... in the marketing proposition. Indeed, one of his first acts at the bank was to replace the 80 different pieces ... was surprised by news of Schoolar s imminent departure before stressing TBWA s closeness to the marketing team ...

DIARY: Master of Spin

Master of Spin this week is Sholto Douglas-Home, the marketing director of the dud Dome, who has ... 's operators relied too heavily on it marketing itself. 'You can't expect to bring in that many people when ... on the project's pounds 10 million marketing budget. Apparently, the negative media coverage outweighed ...

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