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The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its...The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its clients, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising Services, which specialises in buying TV airtime for direct response clients. ...
: Capital FM Client: Susan Byrne, marketing manager Brief: Launch new corporate identity and strapline Agency ... company: Garretts Exposure: TV and cinema WOOLWORTHS Project: Woolworths Christmas brand campaign Client: Ken Lewis, marketing ...
: Capital FM Client: Susan Byrne, marketing manager Brief: Launch new corporate identity and strapline Agency ... company: Garretts Exposure: TV and cinema WOOLWORTHS Project: Woolworths Christmas brand campaign Client: Ken Lewis, marketing ...
. - Marketing The Japanese 'urban fashion' retailer Uniqlo is talking to agencies about a UK launch ... to be targeting London for its first UK outlet. - Marketing Brown-Forman is reviewing its Southern ... account. - Marketing Week Highland Distillers has moved the pounds 1 million account for its ...
and integration. Frakes, an ex-designer and Hall, an ex-marketer with Tower Records, say their depth of experience ... -media agency is said by many clients to be a devilishly head-scratching business. Mike Moran, the marketing ... as an offshoot of the direct marketing agency Evans Hunt Scott. Now largely independent of EHS, Zinc has ...
As magazine companies prepare to launch a host of new titles (In Style, Glamour, Cosmo Girl ...), they must not forget the importance of each title's brand. A lesson that Vogue's marketing department should learn. The November issue's 'get the look' celebrity-focused supplement paid more homage to In Style ...
's marketing controller, Pat Mitchinson, said she was unaware of the move by Duckworth Finn and refused ...
's creative, experience and marketing strands as well as developing Oyster's international offices. Warner ...
Maher Bird Associates has won the account to launch Charnos revolutionary 3D Bioform bra. The campaign, with a spend of pounds 1 million, will run over the next 12 months. Billed as the most important development in the bra market in the past 100 years, the new design, which ditches underwiring ...
most likely to be found fighting over the free evening and weekend access. A whole new marketing ... with this lucrative market and to establish the kind of brand loyalties that continue well into adulthood. But most ... a relevant context. According to Ian Millner, a managing partner of the integrated agency Iris ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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