08 Dec 2000
| by JENNY WATTS
in the UK market as all international agencies are placing work from the Paris office into their own markets ...
08 Dec 2000
| by JOHN TYLEE
in a number of countries, including its US home market. It follows a presentation to Wrigley s bosses ...
in an attempt to expand a market dominated by Wrigley s.
The Wrigley family, which is the major shareholder ...
08 Dec 2000
| by JEREMY WHITE
.
Unilever s president of marketing for foods, Anthony Simon, will drive the selection himself, with the vice ...
without marketing support.
It s the newcomers, via the Bestfoods acquisition, that stand to take ...
that it will not be pitching for the global dressings task and could face further conflicts in some markets. BBDO is set ...
01 Dec 2000
The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its...The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its clients, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising Services, which specialises in buying TV airtime for direct response clients.
...
01 Dec 2000
| by MATTHEW COWEN
in the run-up to Christmas.
In addition, there has been an increase in marketing activity this year, which ...
around England.
Mark Hunter, the marketing director at Bass, said: 'We are very excited about the new ...
01 Dec 2000
| by MATTHEW COWEN
wine should be as fun as drinking it, Virginwines marketing and PR director, Chris Mitchell, said ...
24 Nov 2000
Master of Spin this week is Sholto Douglas-Home, the marketing director of the dud Dome, who has ...
's operators relied too heavily on it marketing itself.
'You can't expect to bring in that many people when ...
on the project's pounds 10 million marketing budget.
Apparently, the negative media coverage outweighed ...
24 Nov 2000
Master of Spin this week is Sholto Douglas-Home, the marketing director of the dud Dome, who has ...
's operators relied too heavily on it marketing itself.
'You can't expect to bring in that many people when ...
on the project's pounds 10 million marketing budget.
Apparently, the negative media coverage outweighed ...
24 Nov 2000
| by CLARE CONLEY
carbonated range is designed to appeal to the UK teen market.
Burkitt DDB will produce creative ...
into the everyday drinking market of the fickle teen market. Popstars is seen as an ideal platform because of its ...
and is planning to launch a number of products into the UK, including health drinks to appeal to the female market ...
24 Nov 2000
| by CLARE CONLEY
carbonated range is designed to appeal to the UK teen market.
Burkitt DDB will produce creative ...
into the everyday drinking market of the fickle teen market. Popstars is seen as an ideal platform because of its ...
and is planning to launch a number of products into the UK, including health drinks to appeal to the female market ...