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White Paper calls for a 'co-regulation' system

the interests of consumers and market players such as advertisers . The White Paper, criticised by some ...

EDITORIAL: Schoolar proves he really is the money

So Ian Schoolar is swapping his senior marketing role at NatWest for the rather curious title...So Ian Schoolar is swapping his senior marketing role at NatWest for the rather curious title of director of marketing and communications at the Inland Revenue. Marketing the taxman? Most of us would rather do Saddam Hussein. ...

EDITORIAL: Schoolar proves he really is the money

So Ian Schoolar is swapping his senior marketing role at NatWest for the rather curious title...So Ian Schoolar is swapping his senior marketing role at NatWest for the rather curious title of director of marketing and communications at the Inland Revenue. Marketing the taxman? Most of us would rather do Saddam Hussein. ...

Report clears M&C Saatchi of blame for Dome failings

s marketing efforts, there are negative perceptions about the Dome and a lack of awareness of its content. The NAO report said the company had originally set a relatively low marketing budget of pounds 27 million ...

CLOSE-UP: LIVE ISSUE/TEACHER TRAINING AGENCY - The new ads are as much about the salaries as the vocation

grants. The new strategy is the brainchild of the TTA's new director of communications and marketing ...

CAMPAIGN.I: News in Brief

Morely as its marketing director. Morley was at One2One for five years, latterly as head of interactive marketing. He has also worked at Weetabix and Quaker Oats. Henning Holter, the managing director of Money-gator, said: 'His expertise in the e-commerce marketing arena will significantly accelerate the development ...

Kobayashi calls up shops for European expansion initiative

, it is understood that the winning network's advertising for Kobayashi could extend into the US and other markets ... . It manufactures and markets household products, over-the-counter drugs, cosmetics, hygiene products and medical ...

Govt warns against trying to circumvent tobacco ad ban

spokesman said: 'The committee's analysis of the industry marketing strategies is powerful and we will seek ...

CLOSE-UP: LIVE ISSUE/COUNTRYSIDE POSTER CAMPAIGN - Ads that seek to protect the countryside have confused poster firms

and marketing at Maiden Outdoor, is adamant that nobody at the company has spoken to a CPRE representative ... and marketing, says: Advertisers aren t interested in small audiences on country roads and we certainly don ... , was because it had all been done by the CPRE s agency, Target Direct Marketing in Cheltenham. Over to Ray ...

MARKETING TO A NEW-MEDIA GENERATION: Wired Youth - Seven- to 11-year-olds are one of the fastest

that are not in the children's market at all. For example, Ford and GM are rumoured to be investigating how they can make ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.