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REVIEW: Marketing and advertising news in the week's press

08 Dec 2000

Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian.

M&C reveals Bryant Homes work

08 Dec 2000 | by JEREMY WHITE

fundamental changes. Lorraine Morrissey, Bryant Homes director of marketing, added: Ads for new homes ...

Fallon unveils Radio 1 'evangelists'

08 Dec 2000 | by JENNY WATTS

music credentials in an increasingly diversified market. The three spots feature cutting-edge Radio ... . As they mingle with the throng at a street market, they spread the word about UK garage, which is the staple ...

Miles Calcraft unveils TV campaign for Bell's

01 Dec 2000 | by CLARE CONLEY

by Miles Calcraft Briginshaw Duffy as part of a pounds 5.5 million national Christmas marketing push....by Miles Calcraft Briginshaw Duffy as part of a pounds 5.5 million national Christmas marketing push ... and Saatchi s is the market-leading Scotch whisky in the UK and according to Neil Dawson, the director of planning at Miles Calcraft, the aim of this burst is to increase its share of the market rather than ...

HOTLINE

01 Dec 2000

The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its...The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its clients, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising Services, which specialises in buying TV airtime for direct response clients. ...

MEDIA HEADLINER: Kingston shifts emphasis from telephones to interactive TV - The Hull-based interactive TV company is flexing its muscles

01 Dec 2000 | by RICHARD COOK

this service - together with video on demand - to a national audience. Walsh, a marketer with experience ... moved to address the marketing requirements, asking the AAR to help him compile a shortlist of agencies. So far, FMP has handled a largely direct marketing campaign aimed at Hull residents. With the move ...

Virginwines makes its TV debut

01 Dec 2000 | by MATTHEW COWEN

wine should be as fun as drinking it, Virginwines marketing and PR director, Chris Mitchell, said ...

Miles Calcraft unveils Thorntons campaign

01 Dec 2000 | by CLARE CONLEY

stocking fillers. Thorntons marketing director, Helen Wilcox, said: These ads cleverly demonstrate ...

Doner Cardwell unveils Casio G-Shock spot

01 Dec 2000 | by JEREMY WHITE

in popularity of kung fu. Kerry Staniforth, the marketing manager at Casio Timepiece, said: G ...

REVIEW: Marketing and advertising news in the week's press

24 Nov 2000

and the service will launch by the end of next year. - Marketing Week....Channel 5 is to launch a television shopping service to take on BSkyB s Open. It will be the first digital terrestrial operation to offer the service. Channel 5 is looking for retail partners and the service will launch by the end of next year. - Marketing Week. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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