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CAMPAIGN-I: Pres.co/Foresight to kick off 2001 rebranded as Wheel

earlier this year, is to complete its integration process by rebranding as Wheel....earlier this year, is to complete its integration process by rebranding as Wheel. The company will offer consultancy, digital communication, marketing and technical services to its clients, which include Abbey National, Marks & Spencer and NTL. The web agency Pres.co and the integrated marketing company ...

WH Smith distribution plan hits increasing resistance

, with John Menzies issuing a writ against the wholesale newspaper arm alleging abuse of market share...The backlash against WH Smith s proposed national newspaper distribution system has escalated, with John Menzies issuing a writ against the wholesale newspaper arm alleging abuse of market share and bullying tactics. This latest move follows Associated Newspaper s announcement last Friday ...

CAMPAIGN-I: Behind the Hype - Online shopping and parenting advice Mothercare.com brings the high-street brand to the net.

. Marketing: The launch of the site was supported by an above-the-line advertising campaign by Duckworth Finn ... : There are many other competitors in this market, all offering advice and shopping services to new parents ... into an already overcrowded market. However, as Mothercare is already an established high-street brand, the future ...

PRIVATE VIEW

: Capital FM Client: Susan Byrne, marketing manager Brief: Launch new corporate identity and strapline Agency ...  company: Garretts Exposure: TV and cinema WOOLWORTHS Project: Woolworths Christmas brand campaign Client: Ken Lewis, marketing ...

PRIVATE VIEW

: Capital FM Client: Susan Byrne, marketing manager Brief: Launch new corporate identity and strapline Agency ...  company: Garretts Exposure: TV and cinema WOOLWORTHS Project: Woolworths Christmas brand campaign Client: Ken Lewis, marketing ...

REVIEW: Marketing and advertising news in the week's press

. - Marketing The Japanese 'urban fashion' retailer Uniqlo is talking to agencies about a UK launch ... to be targeting London for its first UK outlet. - Marketing Brown-Forman is reviewing its Southern ... account. - Marketing Week Highland Distillers has moved the pounds 1 million account for its ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

and integration. Frakes, an ex-designer and Hall, an ex-marketer with Tower Records, say their depth of experience ... -media agency is said by many clients to be a devilishly head-scratching business. Mike Moran, the marketing ... as an offshoot of the direct marketing agency Evans Hunt Scott. Now largely independent of EHS, Zinc has ...

SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says

hit around 90 per cent among Swedish 16- to 19-year-olds. Because the Scandinavian online market ... shopping market in Europe', much closer to the US model than the rest of Western Europe. So why have ... to upgrade their computers themselves.' As with any maturing market, however, there are challenges ahead ...

Kobayashi calls up shops for European expansion initiative

, it is understood that the winning network's advertising for Kobayashi could extend into the US and other markets ... . It manufactures and markets household products, over-the-counter drugs, cosmetics, hygiene products and medical ...

MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?

's going on? Is the market as buoyant as everyone is suggesting? Yes, Stephen Miron, the commercial ... of the year within the newspaper market has been the dotcom revenues. However, we're still seeing strong ... have to look at different ways to trade with those clients who find themselves priced out of the market ...

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