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BDDH unveils Travelcare campaign

15 Dec 2000 | by IAN DARBY

national 48-sheet and six-sheet outdoor campaign, radio and tubecards. Jane Carty, the group marketing ... : This campaign underlines the strength of the brand s positioning within a market where consumers struggle ...

CLOSE-UP: LIVE ISSUE/ONLINE AIRLINE PORTAL - European airlines prepare their portal for takeoff. Airlines go online as nine players plan a joint travel portal. Jenny Watts reports

15 Dec 2000 | by JENNY WATTS

chance of getting a significant market share, he says. The portal offers the ability to bypass ... that the venture could turn into a high gloss marketing exercise rather than a truly competitive price-led site ... . If that happens, the force of the market will dictate that it becomes relatively separate from other individual ...

Eurostar hands pounds 15m work to TBWA London

24 Nov 2000 | by CLARE CONLEY

common look in its advertising for its three core markets: the UK, France and Belgium. According to a ... when the improved rail link opens in 2003. Bertrand Guillon, commercial director of leisure markets ... . TBWA pitched against Publicis, Lowe Lintas and the incumbent Rainey Kelly Campbell Roalfe/Y s marketing ...

M&C and MediaVest win pounds 10m business for 'virtual' broker

17 Nov 2000

experience. It marks the first foray into the mass market by the software company Misys and will offer a ... Mercer, the marketing director of Misys Interactive Trading, the company's internet services div- ision ... for independent fin- ancial advisors. The lion's share of the pounds 10 milion marketing budget being spent up ...

M&C and MediaVest win pounds 10m business for 'virtual' broker

17 Nov 2000

experience. It marks the first foray into the mass market by the software company Misys and will offer a ... Mercer, the marketing director of Misys Interactive Trading, the company's internet services div- ision ... for independent fin- ancial advisors. The lion's share of the pounds 10 milion marketing budget being spent up ...

CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers

17 Nov 2000 | by REBECCA BEER

are believed to be in the pipeline. Marketing: A press and poster campaign is being run through Anti ... has already secured funding and seems likely to be successful among its target market if it sees off ...

CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers

17 Nov 2000 | by REBECCA BEER

are believed to be in the pipeline. Marketing: A press and poster campaign is being run through Anti ... has already secured funding and seems likely to be successful among its target market if it sees off ...

Expedia UK in offline postcard promotion

10 Nov 2000

effective marketing tool that directly targets the lucrative travel audience." ...

Expedia UK in offline postcard promotion

10 Nov 2000

effective marketing tool that directly targets the lucrative travel audience." ...

IPA ADVERTISING EFFECTIVENESS AWARDS 2000: CHARLES CHANNON AWARD

10 Nov 2000

similar to direct response ads in offline media. A must-read for all online marketers. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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