The newspaper, which spends 7m above-the-line each year, is already in talks with a number of agencies and is in the process of drawing up a shortlist. Jeremy Deedes, marketing director of The Telegraph Group, puts the move down to the needs of the paper having changed. ...
The newspaper, which spends 7m above-the-line each year, is already in talks with a number of agencies and is in the process of drawing up a shortlist. Jeremy Deedes, marketing director of The Telegraph Group, puts the move down to the needs of the paper having changed. ...
. In marketing terms, this means that radio effectively gets to the brand-building bit. Radio also stimulated the dorsolateral cortex, the bit of the brain that deals with appraisal and reappraisal. For a marketer, that means ... pitch. In an age of integrated communications, radio has a glue-like role; modally, tonally ...
brands saying the same thing, a cluttered market, too few distinctive brands, too little communication..., the Nationwide is presented as "the antidote". Peter Gandolfi, the head of brand marketing at Nationwide ...
and understanding between teams. The art is to integrate the product seamlessly with the editorial, without jarring ...
that last bit - but the rest I can live with. How do we integrate our work with that of another agency ...
, marketing-speak phrases from sneaking into the ad from the brief. Finally, I would say use music ...
marketing controller, says: "They do keep us very involved in the radio, the whole team takes it seriously ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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