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M&C Saatchi wins £10m AA account

on the direct marketing for the brand....on customer relationship management. AA marketing director Clare Salmon said: "This is the first time ... -quality, complementary agencies who, between them, will work with the in-house marketing team for this major ...

HOTLINE: The FA is seeing pitches from direct marketing agencies

The Football Association is seeing pitches from several direct marketing agencies. They are competing for a brief to build relationships with football fans ahead of next year's World Cup. ...

HOTLINE: Cancer Research Campaign moves account

Following its merger with Imperial Cancer Research, the Cancer Research Campaign has moved its direct marketing business from Lion to WWAV Rapp Collins. The combined account is worth 8 million. ...

Brann and CHJM win Guardian Newspaper direct brief from KLP

Brann UK and Claydon Heeley Jones Mason have won the direct marketing account for Guardian Newspapers as the publishing company develops its direct strategies, such as customer relationship ... for The Guardian, The Observer and Guardian Unlimited. Guardian Newspapers' marketing director, Marc Sands ...

Guardian appoints Brann and CHJM
to direct marketing task

Brann, which currently handles direct marketing for The Guardian Weekly , will work with CHJM on The Guardian , The Observer , Guardian Unlimited, The Guardian Weekly and Money Observer . CHJM will also be responsible for sales promotion for The Guardian , The Observer and Guardian Unlimited. The agencies ...

WWAV takes £3m Garnier and Maybelline DM account

WWAV Rapp Collins has won the 3 million brief to handle direct marketing for L'Oreal's Garnier ... the incumbent, Publicis Dialog, after L'Oreal appointed a new communications team to work with its marketing ... parts of the market, build brand loyalty and boost sales. The first work will break in early 2002 ...

IPA moves to form single trade body

Relations Consultants Association and the agency section of the Direct Marketing Association ... is the acknowledgment that the IPA's name and positioning makes other marketing communications agencies whose main ...

Ernest & Julio Gallo seek direct agency for wines campaign

Ernest 2.5 million through Mountainview. The direct marketing review is at an early stage with Ernest & Julio Gallo currently constructing a pitchlist. Ian Belcher, E&J Gallo's marketing ... relationship marketing. ...

CLOSE-UP: LIVE ISSUE/EHS BRANN - Ehsrealtime's merger with Brann will give the agency added clout

Havas' UK direct marketing operations are many and varied but, last week, the picture ... agency, employing about 270 staff, and had a strong heritage in creative direct marketing fused ... strategic, concerns. Smaller agencies believe that the deal creates a gap in the middle market and could ...

Arkwright launches awareness posters for High and Mighty

Advertising, which was set up in September by the former beeb.com marketer David Atter ... the appointment of Gary Coleman to the post of senior marketing and business development manager in April. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.