18 Dec 2001
| by Staff,
on the direct marketing for the brand....on customer relationship management.
AA marketing director Clare Salmon said: "This is the first time ...
-quality, complementary agencies who, between them, will work with the in-house marketing team for this major ...
14 Dec 2001
The Football Association is seeing pitches from several direct
marketing agencies. They are competing for a brief to build
relationships with football fans ahead of next year's World Cup.
...
14 Dec 2001
Following its merger with Imperial Cancer Research, the Cancer
Research Campaign has moved its direct marketing business from Lion to
WWAV Rapp Collins. The combined account is worth 8 million.
...
14 Dec 2001
Brann UK and Claydon Heeley Jones Mason have won the direct
marketing account for Guardian Newspapers as the publishing company
develops its direct strategies, such as customer relationship ...
for The Guardian, The
Observer and Guardian Unlimited.
Guardian Newspapers' marketing director, Marc Sands ...
11 Dec 2001
| by Staff,
Brann, which currently handles direct marketing for The Guardian Weekly , will work with CHJM on The Guardian , The Observer , Guardian Unlimited, The Guardian Weekly and Money Observer . CHJM will also be responsible for sales promotion for The Guardian , The Observer and Guardian Unlimited.
The agencies ...
07 Dec 2001
| by CAMILLA PALMER
WWAV Rapp Collins has won the 3 million brief to handle
direct marketing for L'Oreal's Garnier ...
the incumbent, Publicis Dialog, after L'Oreal appointed a new
communications team to work with its marketing ...
parts of the market, build brand loyalty and boost
sales. The first work will break in early 2002 ...
07 Dec 2001
| by JOHN TYLEE
Relations Consultants Association and the
agency section of the Direct Marketing Association ...
is the acknowledgment that the
IPA's name and positioning makes other marketing communications agencies
whose main ...
30 Nov 2001
| by IAN DARBY
Ernest 2.5 million through Mountainview.
The direct marketing review is at an early stage with Ernest & Julio
Gallo currently constructing a pitchlist.
Ian Belcher, E&J Gallo's marketing ...
relationship marketing.
...
30 Nov 2001
| by IAN DARBY
Havas' UK direct marketing operations are many and varied but, last
week, the picture ...
agency, employing about 270 staff, and had a strong heritage
in creative direct marketing fused ...
strategic, concerns. Smaller agencies
believe that the deal creates a gap in the middle market and could ...
23 Nov 2001
| by CAMILLA PALMER
Advertising, which was set up in
September by the former beeb.com marketer David Atter ...
the appointment of Gary Coleman to the post of senior
marketing and business development manager in April.
...