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THE BOOK OF LISTS: The 10 Best direct marketing executions

1. Monster.co.uk "kiss it! Go on, kiss it!" Winner of the gold award at the Campaign Direct Awards, the "Beware the voices" work is both memorable and funny. This particular direct response execution sums up the frustration of the inner voice with some brilliant abusive copy on some paper...

THE BOOK OF LISTS: The 10 Hottest direct marketing creatives

1. Steve Stretton at Archibald Ingall Stretton A sparkling year for Stretton as Archibald Ingall Stretton has revived its fortunes with fine work for Skoda and Virgin.net. An inspirational creative director still at the top of his form, Stretton is likeable but has unforgiving standards....

HOTLINE: The FA is seeing pitches from direct marketing agencies

The Football Association is seeing pitches from several direct marketing agencies. They are competing for a brief to build relationships with football fans ahead of next year's World Cup.

Guardian appoints Brann and CHJM
to direct marketing task

LONDON - Guardian Newspapers has awarded its below-the-line advertising accounts to Brann UK and Claydon Heeley Jones Mason.

MEDIA HEADLINER: Can Pullan change Channel 5 into a cutting-edge TV brand? C5's marketing director is ready to address its image problem

Despite being under the weather last week (a touch of flu), David Pullan was more than willing to make time for the Campaign photographer. Pullan suspected that the most recent shot we held in our picture library was likely to feature him during his blond period. He was right. And you...

HOTLINE: Procter & Gamble's direct marketing roster review

Procter & Gamble's direct marketing roster review has moved to a second stage. Agencies including Joshua, IMP, Leonardo, Tullo Marshall Warren and WWAV Rapp Collins are competing for a place on the roster to create up to 200 local DM campaigns.

HOTLINE: Yahoo! and FIFA announce first world cup marketing partners

Yahoo! and FIFA, the world governing body of football, have announced that Budweiser and MasterCard International have signed up as the first global marketing partners of FIFAworldcup.com, the official website of the 2002 FIFA World Cup.

REVIEW: WHO calls for end to the marketing of tobacco

The International Olympic Committee, FIFA and Formula One's bosses are backing the World Health Organisation's call for a worldwide end to the advertising, promotion and marketing of tobacco. - Financial Times.

Carlson wins online marketing business on Muller dairy brief

Carlson has been awarded the lead digital agency slot for Muller dairy. The client has not confirmed that an official pitch took place, but it did talk to other agencies. Muller has appointed Carlson Marketing Group to develop its online marketing strategy. Carlson Digital has been charged...

THE APG CREATIVE PLANNING AWARDS 2001: Best Innovative Approaches to Marketing Communications - Sponsored by Mellor Watts International

GOLD Title: Vodafone Agency: WCRS Authors: Russell Mitchinson, Dan Izbicki Creative Director: Leon Jaume Art Director: David Lang Copywriter: Martin Gillian Client: Vodafone Product: Pay-as-you-go roaming Vodafone needed to launch and encourage use of its new full roaming service...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.