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-president of petcare marketing she may be, but Francke has an instinct for apposite visuals that can help bring ... showed marketers working on Pampers how out of touch the brand had become with changing consumer ... 's serious about not repeating them. Arriving in Britain to take over the marketing of P&G's cosmetics ...
, Coppertone is the leading brand in the market with more than 30 per cent of the market. The review ... this campaign in the key European markets. The agency appointed will be briefed to contemporise and redefine ... in the sun-protection market from established brands such as Ambre Solaire and Uvistat. Own ...
and differentiating position within a market renowned for low consumer interest," Elextrolux Floorcare Europe's marketing manager, Anthony Ford, said. "We're now working with a media partner that has consistently ... ." Electrolux is the leader of the global floorcare market, with more than 20 per cent of sales worldwide. Its ...
Pure Beauty, Boots' premium cosmetics chain, is to launch a new wave of multi-channel activity in the run-up to Christmas. The integrated campaign, through Agency Republic, uses the strapline "pure inspiration" across all communications activity. The work combines traditional Christmas imagery ...
WWAV Rapp Collins has won the 3 million brief to handle direct marketing for L'Oreal's Garnier ... the incumbent, Publicis Dialog, after L'Oreal appointed a new communications team to work with its marketing ... parts of the market, build brand loyalty and boost sales. The first work will break in early 2002 ...
Procter & Gamble's direct marketing roster review has moved to a second stage. Agencies including Joshua, IMP, Leonardo, Tullo Marshall Warren and WWAV Rapp Collins are competing for a place on the roster to create up to 200 local DM campaigns. ...
entire global account into McCann-Erickson Worldwide. The 300 million business, spanning 22 markets ... exported from London to other markets in the absence of a traditional network structure. "The ...
problematical. Edwards, who sees clients from both the advertising and marketing industries, claims ...
in frilly underwear", has only two criticisms of how the company is marketing itself at the moment. First ... sees nothing wrong with the marketing strategy. "We have put ourselves in a very good position now to be able to bring a lot of credibility and integrity to any table that we happen to sit at," he says ...
Patrick Cairns, the Lynx international brand director behind the "Lynx effect" campaign, is becoming the global brand director for Lux, based in Brazil. Lever Faberge has replaced him with the Organics marketer, Melanie Burns. - Marketing. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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