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on the direct marketing for the brand....on customer relationship management. AA marketing director Clare Salmon said: "This is the first time ... -quality, complementary agencies who, between them, will work with the in-house marketing team for this major ...
. Ramsden's brief is not only to oversee Prudential's marketing but also the integration of its ... Prudential, the UK's biggest insurer, has followed up its appointment of a new marketing ... after the pensions and life insurance provider hired Roger Ramsden, the former Safeway marketing chief ...
M 6 million through-the-line account. The long pitch process began in September. The agency will create advertising and direct marketing activity for M 4 million on press advertising with its ... services market. We are pleased to have been appointed to develop the M&G brand in a through ...
, with additional planning and buying from Feather Brooksbank in the Scottish market. The win gives BBJ its ... ," Philip Hanson, HBOS's head of marketing and customer relations, said. "We are looking forward ... , first announced in May. Hanson was appointed as HBOS's marketing director in August and Halifax ...
. The marketing director for Nationwide, Steve Clode, said: "Leagas Delaney has demonstrated the clearest ... the baton until July 2000. Mike Lazenby, the former Nationwide marketing director, had pulled ...
The Australian financial group AMP is talking to media agencies about a 20 million brand campaign planned for early next year. - Marketing. ...
D'Arcy has resigned its Alliance & Leicester account to take on the business of the US credit card company Capital One. D'Arcy had created the recent "making questions count" campaign featuring an eskimo. - Marketing. ...
Yahoo! and FIFA, the world governing body of football, have announced that Budweiser and MasterCard International have signed up as the first global marketing partners of FIFAworldcup.com, the official website of the 2002 FIFA World Cup. ...
Skandia, the Swedish insurance group, has appointed Media Planning Group and Marketing Store Worldwide to handle its media and advertising. The Marketing Store will develop an advertising campaign to target independent financial advertisers with media through MPG. ...
work as we are." According to Datamonitor, the UK has the most penetrated card market ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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