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Yahoo and Sony sign marketing pact

The companies are setting up a new web portal, Sony on my Yahoo, which will offer consumers access to Sony products, promotions and branded content. Sony is loading its computers with special software which will speed up consumers' access to the site, and there are plans to develop online marketing ...

Yahoo and Sony sign marketing pact

The companies are setting up a new web portal, Sony on my Yahoo, which will offer consumers access to Sony products, promotions and branded content. Sony is loading its computers with special software which will speed up consumers' access to the site, and there are plans to develop online marketing ...

Greeks break records in Olympic sponsorship

games. Marketing director for the International Olympic Committee Michael Payne said: "This is a ... . The sponsorship will set new standards for Olympic marketing." Athoc has divided sponsorship into three levels ...

Greeks break records in Olympic sponsorship

games. Marketing director for the International Olympic Committee Michael Payne said: "This is a ... . The sponsorship will set new standards for Olympic marketing." Athoc has divided sponsorship into three levels ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.