Fred Perry appoints Abel & Baker for an internet image task
07 Dec 2001
The interactive ad agency Abel & Baker has been appointed to develop an online marketing campaign
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Dockers Europe hires BlueberryFrog
14 Dec 2001 | by JEREMY WHITE
, the Amsterdam-based guerrilla and buzz marketing agency, to its pan-European account. BlueberryFrog will work on a pan-European integrated promotional campaign that will launch next year. The agency ... clothing. The guerrilla drive is a departure from Dockers' recent marketing activities ...
Ben Sherman in global communications review
07 Dec 2001 | by CAMILLA PALMER
's UK spend is around 1 million. Ben Sherman has also restructured its marketing department after the departure of its worldwide marketing and merchandising manager, Gary Mylam, who ran ... but will not be pitching for the creative business. Rob Blake, Ben Sherman's marketing manager, confirmed that ad ...
The Screen test - Campaign Screen's international ad picks
04 Dec 2001
Lutti Crypto - 'The Princess' A daring script and a priceless execution have resulted in a weird but wonderful spot for Crypto, the new chocolate-covered sweets from the French brand Lutti. The risque approach aims to appeal to the adult market where the brand enjoys a 20% share. With the tagline ...
CAMPAIGN MEDIA AWARDS 2001: The Lipton Fleming Award - Best Strategic Idea by a Media Owner in Press
30 Nov 2001
values and approach to their readers. Metro was an integral part of our multimedia campaign ... Director: Andrew Stephens Client: Virgin Mobile Marketing Director: James Kydd COMMENDATION Title ... Marketing Director: Alexa Clark ...
HOTLINE: TV commercials for Uniqlo to run in Japan
30 Nov 2001
Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...
Speedo in talks with agencies about new positioning ad drive
30 Nov 2001
individual offices in each of its 120 markets. The brand has not been advertised for some time ... marketing boss in January this year. Pentland is still thought to be hunting for a media agency ...
Arkwright launches awareness posters for High and Mighty
23 Nov 2001 | by CAMILLA PALMER
Advertising, which was set up in September by the former beeb.com marketer David Atter ... the appointment of Gary Coleman to the post of senior marketing and business development manager in April. ...
Euro RSCG lands Stefanel creative account
23 Nov 2001
markets. It will be developed from Euro RSCG Wnek Gosper's London office but will not run in the UK ... target market is 25- to 35-year- old consumers. Euro RSCG's pitch was led by Joakim Jonason, its ... -Gooding was previously European marketing director at Tommy Hilfiger. Euro RSCG won the account after a pitch ...
EDITORIAL: Nestle and Adidas had to reorganise
09 Nov 2001
an International Advertising Association gathering: "If clients can reduce marketing expenditure without any ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
