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Ryvita sales and marketing director Philippe Seurre said the agency's work on the McVitie's Go Ahead range of reduced-fat products was seen as a conflict of interest. "Publicis has played a considerable role in taking the brand forward over the past few years, but this conflict of interest has ...
emphasis on direct marketing activity and the targeting of healthcare professionals. However, the business could remain within the Omnicom-owned BBDO. AMV Advance, the AMV group integrated specialist ...
Heinz has handed its 5 million integrated baby food account to WCRS after a pitch against Saatchi 3 million in revamping its baby food range and launching an organic option called Simply, for which Brann Ellert created a 1 million campaign. Creative work is unlikely to break soon ...
that it would be ineffectual at combating alcohol abuse among the young. - Marketing Week. ...
agencies in the move which sees Volvic being awarded to WCRS in the UK market. The Volvic business ... of its three core activities. Rival Nestle, the world's bottled water market leader, has more than 68 ...
Knox Warren & Partners. Premier's group marketing director, Ivor Harrison, will task CHI ... of the sauce market, this year celebrated its second successive year of more than 20 per cent growth, leaving it as the fourth-largest sauce brand in the UK. Before last year's TV campaign, marketing ...
Exposure: National TV BBC Project: BBCi Client: Steve Conway, marketing director Brief: Launch BBCi ... Client: Emma Chamberlain, marketing manager Brief: Introduce Piat d'Or to new wine drinkers with a ... : Marks & Spencer Client: Jude Bridge, head of external marketing Brief: Reclaim Marks & Spencer ...
and topped 20 million UK sales last year, dividing up the ethnic restaurant market with Kingfisher ...
manager for baby feeding Clodagh Ward, the winner of last year's Marketing Society prize for best new marketer. She was involved in the relaunch of the once-doomed Salad Cream brand, which ...
In marketing and advertising, as with most things, timing is of the essence. With hindsight ... -year sponsorship looks exquisitely timed. As City traders would say, it has got out at the top of the market ... felicitous timing-wise. As our sister publication, Marketing, reported last week, Carling has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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