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Exposure: National TV BBC Project: BBCi Client: Steve Conway, marketing director Brief: Launch BBCi ... Client: Emma Chamberlain, marketing manager Brief: Introduce Piat d'Or to new wine drinkers with a ... : Marks & Spencer Client: Jude Bridge, head of external marketing Brief: Reclaim Marks & Spencer ...
Pure Beauty, Boots' premium cosmetics chain, is to launch a new wave of multi-channel activity in the run-up to Christmas. The integrated campaign, through Agency Republic, uses the strapline "pure inspiration" across all communications activity. The work combines traditional Christmas imagery ...
such as Homestyle and the Iceland local store marketing group. It will pitch for new business separately from ...
over the position of the marketing supremo Alan McWalter, not to mention Rainey Kelly's hold ...
Lutti Crypto - 'The Princess' A daring script and a priceless execution have resulted in a weird but wonderful spot for Crypto, the new chocolate-covered sweets from the French brand Lutti. The risque approach aims to appeal to the adult market where the brand enjoys a 20% share. With the tagline ...
of increasing sales by 25 per cent in five years in just two years through its integrated media campaign ... : Selfridges Brand/Product: Tokyo Life Marketing Directors: Nick Cross, James Bidwell Relevant Media ... : Nestle Rowntree Brand/Product: KitKat Marketing Director: Andrew Harrison Media/Brand Manager ...
Warehouse marketing summits begin to take on a very old boy air. This shouldn't really come as a ... latest marketing trends. It's not that he sets out to break any advertising rules per se. It's just ... refusal to appoint a single, integrated shop. "So when we started using radio I quite quickly worked out ...
Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...
Planners: Dave Buonaguidi, Naresh Ramchandani Client: Selfridges Brand/Product: Tokyo Life Marketing ...
Hut Brand/Product: Pizza Hut Restaurant Marketing Director: Bill Ogle ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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