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REVIEW: ntl is planning a restructure

14 Dec 2001

are expected to be from marketing, sales and back office. - General release. ...

PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers

14 Dec 2001 | by LARRY BARKER, the creative director of BMP DDB and RONNIE BARKER, currently resting in Oxford

Exposure: National TV BBC Project: BBCi Client: Steve Conway, marketing director Brief: Launch BBCi ... Client: Emma Chamberlain, marketing manager Brief: Introduce Piat d'Or to new wine drinkers with a ... : Marks & Spencer Client: Jude Bridge, head of external marketing Brief: Reclaim Marks & Spencer ...

Zenith forecast shows slower market decline

07 Dec 2001 | by CLARE CONLEY

The decline in the global advertising market is to slow to 1.3 per cent next year, according to the latest predictions from Zenith Media. A recovery in travel, leisure and sport advertising linked ... markets and the continued weak showing in dotcoms, telecoms and financial services are expected to drag ...

The Screen test - Campaign Screen's international ad picks

04 Dec 2001

Lutti Crypto - 'The Princess' A daring script and a priceless execution have resulted in a weird but wonderful spot for Crypto, the new chocolate-covered sweets from the French brand Lutti. The risque approach aims to appeal to the adult market where the brand enjoys a 20% share. With the tagline ...

THE CLIENT CATALYSTS: Charles Dunstone - By relying on a handful of favourite agencies, Dunstone has been able to get the advertising he wants

30 Nov 2001 | by MATTHEW COWEN

Warehouse marketing summits begin to take on a very old boy air. This shouldn't really come as a ... latest marketing trends. It's not that he sets out to break any advertising rules per se. It's just ... refusal to appoint a single, integrated shop. "So when we started using radio I quite quickly worked out ...

CAMPAIGN MEDIA AWARDS 2001: The Overture Award - Best Use Of New Media Business-To-Business

30 Nov 2001

more complex, integrated and advanced mobile, PDA and web-based campaigns." WINNER Title ...

Liquid unveils Virgin Mobile's student work

30 Nov 2001 | by IAN DARBY

Atabey, Virgin Mobile's promotions and direct marketing manager, said: "Students are a really important market. Not only now, but they'll be the next generation of opinion-formers. It's important to reach ...

CAMPAIGN MEDIA AWARDS 2001: Best Use Of New Media for Consumers

30 Nov 2001

Brand/Product: One2One (Life is made of ...) Marketing Director: Tim Yates Relevant Media or Brand ... : Kevin Morton Media Plannner: Graeme Douglas Client: MTV Brand/Product: Videoclash Marketing ... : Richard Wright Client: Michele May, Volvo cars Brand/Product: Volvo S60 Marketing Director: Bernard ...

THE APG CREATIVE PLANNING AWARDS 2001: Best Innovative Approaches to Marketing Communications

23 Nov 2001

about being on holiday and would include this target market. SILVER Title: Kia Cars Agency: Mustoe ... with strong consumer resonance in a competitive market. BRONZE Title: Holsten Pils Agency: TBWA ... opinions. Planning linked up the conversational behaviour of its target market with Holsten Pils' history ...

NEW MEDIA: SPOTLIGHT ON MMO2 - Mm02 gears up to woo public through rebranding exercise. The BT spin-off will need to learn from the mistakes of Cellnet, Alasdair Reid says

23 Nov 2001 | by ALASDAIR REID

at the right market - integrated devices will become more important." And Wooding reckons there's a ... name will also apply in the company's other European markets - it has subsidiaries in Germany ... brand. Will Harris, the vice-president of marketing of mmO2, says the heritage issue ...

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