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CAMPAIGN MEDIA AWARDS 2001: The Overture Award - Best Use Of New Media Business-To-Business

30 Nov 2001

more complex, integrated and advanced mobile, PDA and web-based campaigns." WINNER Title ...

23red unveils work for launch of World Rally Championship

16 Nov 2001 | by IAN DARBY

that the game includes. Claydon Heeley Jones Mason is SCEE's usual agency for integrated activity ...

Zentropy scoops Microsoft brief to redevelop business websites

16 Nov 2001 | by MATTHEW COWEN

and technical excellence," Microsoft's online marketing manager, Jennifer Esty, said. ...

PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS

16 Nov 2001 | by LEON JAUME, the executive creative director of WCRS

of postmodern marketing that has produced a deliberately dodgy looking product, or the creative team making ... : Launch of Windows XP Client: Oliver Roll, director of marketing, UK Brief: New product launch ... Project: UK Online for Business Client: Liz Tootill, marketing manager Brief: Generate awareness among ...

CLOSE-UP: LIVE ISSUE/MICROSOFT - Will Microsoft's push of XP alter focus from brand to product?

02 Nov 2001 | by JEREMY WHITE

In the current economic climate, a client with a 200 million marketing spend burning a hole ... . But wait a minute, it doesn't stop there. Microsoft has promised it will spend 1 billion on marketing ... do with the software - it's a very aspirational campaign," Oliver Roll, the director of marketing ...

PRIVATE VIEW: Tim Mellors, the chairman and executive creative director of Grey Worldwide

05 Oct 2001

and earthy wit. REEBOK Project: Reebok Client: David Neale, marketing and sales director Brief ... : Swan Hellenic Client: Carolanne Dieleman, sales and marketing director Brief: Increase ... : National press PENTAX Project: Pentax Client: David Cowperthwaite, marketing and operations director ...

IBM's consolidation drive prompts shift from Havas to WPP

31 Aug 2001 | by JEREMY WHITE

, IBM's vice-president of worldwide integrated marketing communications, said. "Interactive marketing is no longer a standalone discipline. It is an integral component of direct marketing." ... IBM has dropped Havas Advertising's US agency, Brann Worldwide, from its direct marketing ...

REVIEW: Marketing and advertising news in the week's press

10 Aug 2001

Corporate Edge has won the advertising account for the software company X.hlp after a pitch against the technology specialist agency Beta. Its brief includes developing a new company name. Marketing. ...

Compaq consolidates £20m DM agency roster

03 Aug 2001

's roster direct marketing shops, will be joined by Claydon Heeley Jones Mason, which was not previously ... of fortunes for the agency, which lost the Compaq direct marketing account last year. Its sister agency ... , web activity, responsive press and promotional marketing. Details of how the account will be split ...

Compaq consolidates £20m DM agency roster

02 Aug 2001 | by Staff,

Finex, one of Compaq's roster direct marketing shops, will be joined by Claydon Heeley Jones Mason ... of fortunes for the agency, which lost the Compaq direct marketing account last year. Its sister agency, Jones ... activity, responsive press and promotional marketing. Details of how the account will be split are unknown ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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