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M&C Saatchi wins £10m AA account

18 Dec 2001 | by Staff,

on the direct marketing for the brand....on customer relationship management. AA marketing director Clare Salmon said: "This is the first time ... -quality, complementary agencies who, between them, will work with the in-house marketing team for this major ...

THE BOOK OF LISTS: The 10 Hottest direct marketing creatives

17 Dec 2001

Cavers has been busy this year injecting some quality into Publicis' direct marketing operation. Things ...

THE BOOK OF LISTS: The 10 Best direct marketing executions

17 Dec 2001

1. Monster.co.uk "kiss it! Go on, kiss it!" Winner of the gold award at the Campaign Direct Awards, the "Beware the voices" work is both memorable and funny. This particular direct response execution sums up the frustration of the inner voice with some brilliant abusive copy on some paper...

THE BOOK OF LISTS: The 10 Masters of spin

17 Dec 2001

correction." 4. Trish Wadley, the former marketing director of The Independent, when quizzed over ... ." Such restraint. 6. Chris Arnold, the former integrated creative director of Saatchi 7 million ...

THE BOOK OF LISTS: The 10 Top media buyers

17 Dec 2001

of the most complex in the business. "You need tenacity and integrity in that role," another source adds ...

THE BOOK OF LISTS: The 10 Most-read consumer magazines in Europe

17 Dec 2001

and Loaded are the traditional triumvirate in the men's magazines market. Playboy is the most popular men ... difficult market for men's titles. It has been a phenomenal success in the US, seeing off long ... the market leader in the competitive world of women's monthlies in the UK with an ABC of 452,000, but only ...

THE BOOK OF LISTS: The 10 Best print launches of 2001

17 Dec 2001

just yet. 3. Web User You know you've launched into the right market when your title ... whether NatMags' venture into the teen market will evolve into the sector leader that its parent title ... said the lads' market was saturated? With less subtlety than even Cabal's Front, this independent ...

THE BOOK OF LISTS: The 10 Magazines that closed in 2001

17 Dec 2001

title was not hot enough to ward off the chill winds starting to blow through the ad market by May ... the format of OK! and Hello! was a bold move for the teen market, but youngsters preferred the adult ... glossies' graveyard. 7. Later There may prove to be a market for mature lads' mags ...

THE BOOK OF LISTS: The 10 Most-watched pan-European TV channels

17 Dec 2001

is slightly losing share among the top end of the market, according to EMS and Europe 2001 data. The channel ... to establish a presence there. It also appointed Visa International's vice-president of brand marketing, Matthias Hanssen, to the new role of marketing director. 7. BBC World The BBC's global news ...

THE BOOK OF LISTS: The 10 Best viral campaigns

17 Dec 2001

punters to this marketing effort from an original campaign of 1,000 seed e-mails. 4. Captain Scarlet Carlton Video embarked on a pioneering new form of viral marketing to profile the launch of Captain Scarlet on DVD and video. Developed by E-Marketing, 300,000 members of Carlton Video's database ...

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