THE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
integrated push using a game called "twang", developed by Graphico and available online and interactive TV ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
its first SMS campaign, devised by The Marketing Store and run with 12snap, has been touted as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ... " Beverage Brands' largest marketing campaign through Flytxt and the agency 5 Communication promoted its ...
Manning Gottlieb to fold digital division into parent agency
13 Dec 2002
integrated into the schedules of clients," Edwards said. "I will still be responsible for making sure ...
NEW MEDIA: WEB WATCH - RECRUITMENT SITES
13 Dec 2002
and marketing, finance and insurance, and media. Updated every weekday, it is free to jobseekers, with funding
PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
marketing manager Brief: Amazon.co.uk is a far more convenient and stress-free way to shop ...
NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?
13 Dec 2002 | by ALASDAIR REID
What are TV programme websites for? Or rather, who are they for? Viewers? Advertisers? Or programme makers and broadcasters? Are they marketing and audience-building devices first and foremost or do ... 't generate any revenues then it is, by definition, a marketing overhead. And when times are tough ...
NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn
06 Dec 2002 | by ALASDAIR REID
Perhaps not. The shirt sponsorship is arguably ntl's highest profile marketing presence these days - and that's probably going to be the way things stay for a good while now, given the fact that its marketing ... originally joined from J. Walter Thompson in the summer of 2001 and became the marketing director in August ...
HOTLINE: MSN to evangelise benefits of digital advertising
06 Dec 2002
MSN is to evangelise the benefits of digital advertising with a marketing programme, called "Let
Saatchis creates viral work for monster site
06 Dec 2002 | by CAMILLA PALMER
' integrated creative director, Trefor Thomas. "Viral campaigns must have real intrigue, so they will be passed ... -winning radio, TV and print work for Monster.co.uk in 2001. It comes as the online recruitment market weathers ... 's easy when you know how." Monster's European marketing director, Jeremy Caplin, said: "Extreme ...
REVIEW: Ntl scraps job of marketing director
29 Nov 2002
Ntl is scrapping the job of marketing director barely six months after hiring the former J. Walter
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
