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THE BOOK OF LISTS: The 10 best SMS campaigns

20 Dec 2002

its first SMS campaign, devised by The Marketing Store and run with 12snap, has been touted as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ... " Beverage Brands' largest marketing campaign through Flytxt and the agency 5 Communication promoted its ...

THE BOOK OF LISTS: The 10 best viral campaigns

20 Dec 2002

integrated push using a game called "twang", developed by Graphico and available online and interactive TV ...

THE BOOK OF LISTS: The best DM campaigns

20 Dec 2002

that stretch out in front of you like a parched desert of funless misery." Agency: Carlson Marketing Group ... homebodies. Imaginative online and ambient marketing included a heat-sensitive urinal sticker that encouraged ...

THE BOOK OF LISTS: The 10 best DM creatives

20 Dec 2002

marketing creative remain high across the board. Strong work for Channel 4, NPower and Axa has stood out ...

O2 calls review of direct marketing

16 Dec 2002 | by Jenny Watts,

LONDON - O2 UK is reviewing its £1m direct marketing account and has lined up a number...The review will cover the mobile phone operator's consumer and business divisions, and is being overseen by O2's UK head of business marketing Fiona McGilchrist. O2 has a roster of DM agencies that currently includes EHS Brann, Proximity, Agency Republic and Tullo Marshall Warren. Only three months ago, O ...

Arc uses door-drop for Warburtons launch

16 Dec 2002 | by Staff,

LONDON - Warburtons, the bread manufacturer, is using a direct marketing campaign to launch its

O2 calls review of direct marketing account

13 Dec 2002 | by JENNY WATTS

O2 UK is reviewing its £1 million direct marketing account and has lined up a number of undisclosed...The review will cover the mobile phone operator's consumer and business divisions, and is being overseen by O2's UK head of business marketing, Fiona McGilchrist. O2 has a roster of DM agencies that currently includes EHS Brann, Proximity, Agency Republic and Tullo Marshall Warren. Only three months ago, O ...

Arc develops a foam door-drop to launch Warburtons in South

13 Dec 2002

Warburtons, the bread manufacturer, is using a direct marketing campaign to launch its bread range

Tim Carrigan to leave OgilvyInteractive UK

13 Dec 2002 | by MARK SWENEY

Carrigan, who is also a managing partner of the direct marketing company OgilvyOne, is to be replaced with immediate effect by Louise Ainsworth, who has been appointed a managing partner. Carrigan ... marketing outfit OgilvyOne. ...

Lloyds TSB uses DM to address savings rate misconception

29 Nov 2002 | by IAN DARBY

Lloyds TSB is using direct marketing to challenge the idea that high-street banks don't offer...market." The campaign was art directed by Mark Hanson and the copywriter was Kristian Foy. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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