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O2 calls review of direct marketing

16 Dec 2002 | by Jenny Watts,

LONDON - O2 UK is reviewing its £1m direct marketing account and has lined up a number of undisclosed agencies to present for the task.

O2 calls review of direct marketing account

13 Dec 2002 | by JENNY WATTS

O2 UK is reviewing its £1 million direct marketing account and has lined up a number of undisclosed agencies to present for the task.

MEDIA HEADLINER: Brown's board promotion can bring a new dynamism to IPC. Philippa Brown promises more aggression for IPC's marketing

13 Dec 2002 | by JEREMY LEE

The shock resignation of Sly Bailey, IPC Media's chief executive, has stolen the thunder from a number of her directors who were promoted last week as part of a board restructure at the publisher.

NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues

06 Dec 2002 | by ALASDAIR REID

You can take local loyalty too far. What does it say about ntl, for instance, that its logo adorns the shirts of Glasgow Rangers, Glasgow Celtic, Newcastle and Aston Villa - all teams that frequently try quite hard but are notoriously lacking in quality? That said, to achieve an even better fit, ntl...

REVIEW: Ntl scraps job of marketing director

29 Nov 2002

Ntl is scrapping the job of marketing director barely six months after hiring the former J. Walter Thompson executive Jeremy Davies to take the role. Davies replaced the chief marketing officer, Mike Hounsell, and will leave at Christmas. - General release.

REVIEW: National Football League plans marketing campaign

29 Nov 2002

The National Football League is planning a multimillion-pound above- and below-the-line marketing campaign to boost the UK audience for its Superbowl event before its first terrestrial screening for five years. - General release.

Smiley-Jones helps form marketing and advertising agency

22 Nov 2002 | by MARK SWENEY

The former EHS Brann group board director, Edmund Smiley-Jones, who was responsible for the merger of EHS with Real Time new-media studios to create the integrated offering ehsrealtime, has launched an integrated advertising and marketing communications agency, DSJSW.

REVIEW: Marketing Drive is changing its UK name

22 Nov 2002

The Interpublic Group agency Marketing Drive is changing its UK name to The Reef and will be aligned to the ad agency Springer Jacoby, which is part-owned by Interpublic. - Marketing Week.

HOTLINE: Carlson Marketing Group appoints new creative team

08 Nov 2002

Carlson Marketing Group has appointed a new creative team of Joe Videan and Tim Bennett. The pair, who built their reputation as freelancers, will replace Chris Martin and Tim Lines, who left the agency two months ago to launch Bright with the former Carlson chief, Marcus Evans.

REVIEW: The Marketing Store hits back at critics

01 Nov 2002

The Marketing Store, the agency behind the controversial Motor Show posters featuring a scantily clad woman, has hit back at the campaign's critics. The agency claims that the ads target women and are intended to show that the Motor Show is for everyone. - The Daily Telegraph.

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