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THE BOOK OF LISTS: The 10 Biggest Account Moves Globally

17 Dec 2002

brought the agency a tidy share of the mobile giant's £1.5 billion international marketing spend - much ...

HOTLINE: Wyeth pharmacuetical company narrows shortlist

13 Dec 2002

Wyeth, the pharmaceutical company that markets Anadin and other over-the-counter products, has

Profero beats three to land AstraZeneca global product task

13 Dec 2002

Avenue A, which will target consumers in the US market. In October, Profero was appointed by COI ...

Optimedia moves chunk of outdoor spend to Meridian

13 Dec 2002 | by IAN DARBY

in the outdoor market. Earlier this week, Mediaedge: cia centralised its £37 million outdoor spend into Portland ...

Toshiba picks WCRS to create £15m Euro branding campaign

06 Dec 2002 | by MARK SWENEY

in the increasingly competitive wireless market. In the UK, the print campaign will launch on 6 January with six ... . The campaign will be overseen by Toshiba's director of marketing communications, Mathias Kramer. WCRS ...

OMD UK beats Universal McCann to Nestle Purina media account

06 Dec 2002

leader in petfood. The Swiss company estimates that the global petfood market is worth $38 billion. The UK petfood market was worth £1.49 billion in 2001, a rise of 4.2 per cent on 2000, according ...

WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

06 Dec 2002 | by LUCY AITKEN

new trick. "As a general rule, if you have the market to yourself, advertising in-house is a ... . And Alistair Buckle, the head of marketing at easyJet, is more than aware of how the low-cost airline ...

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

29 Nov 2002

: CheeStrings Attack-a-Snak Client: Jane Hammond, marketing manager Brief: Communicate the CheeStrings ... Exposure: National TV FULLER'S Project: Pride Client: David Spencer, marketing manager Brief ... Project: BBC Digital Client: Charlotte Finlay, senior marketing manager, Digital Brief: Inform people ...

CLOSE-UP: LIVE ISSUE/BRYLCREEM - WCRS's ads need to update Brylcreem in a competitive market, Mark

22 Nov 2002 | by MARK SWENEY

it - and a very delicate process when the core audience is the notoriously fickle youth market....range, update its image and take a larger share of the wider men's hair styling product market. In the specific hair-cream sector, Brylcreem trounces all comers, holding a 56.2 per cent market share in the UK ... parent company, Sara Lee, 63 per cent of the UK market. Its closest rival is L'Oreal Studio Line, which ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1980s

22 Nov 2002 | by MIKE CAMPBELL, the chief creative officer of JWT New York

. Yuppies, bull markets and trickle-down theories occupied the prime 18- to 35-year-old market in the US

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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