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PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

marketing manager Brief: Amazon.co.uk is a far more convenient and stress-free way to shop ...

Reebok picks Mediaedge:cia for UK and French media accounts

Reebok centralised the majority of its key European markets into Mediaedge:cia last year but the UK retained separate arrangements. Mediaedge:cia handled the media account in Germany, Italy ... , the sportswear manufacturer has centralised these last two key markets into Mediaedge:cia. The incumbent ...

Fallon loses pan-Euro Lee account

of the brand, while aiming to steal market share from its primary rival, Levi Strauss. Last year, Lee spent £3 million on advertising across eight European markets. VF's retail remit covers jeans, casual ...

Reebok picks Mediaedge:cia for France and UK

Reebok centralised the majority of its key European markets into Mediaedge:cia last year but the UK retained separate arrangements. Mediaedge:cia handled the media account in Germany, Italy ... , the sportswear manufacturer has centralised these last two key markets into Mediaedge:cia. The incumbent ...

Fallon loses pan-European Lee Jeans account

of the brand, while aiming to steal market share from its primary rival, Levi Strauss. Last year, Lee spent £3m on advertising across eight European markets. VF's retail remit covers jeans, casual clothes ...

CAMPAIGN MEDIA AWARDS: The Hallmark Channel Award - Best Fashion, Beauty and Healthcare Campaign - Elle Macpherson

dominated the market for people looking to give up smoking. MediaCom opted out of the usual TV-only route ... Intimates MARKETING DIRECTOR: Louise Madge COMMENDATION TITLE: NiQuitin CQ Lozenge launch MEDIA ... BRAND/PRODUCT: NiQuitin CQ MARKETING DIRECTOR: Whitney Baldwin MEDIA/BRAND MANAGER: Tess Player ...

CLOSE-UP: LIVE ISSUE/BURBERRY - The once-dowdy brand is determined to maintain its cachet, Jenny Watts writes

projects. "We haven't got a huge marketing department, so it suits us better," a spokesman says. Joakim ... market. "They're not mutually exclusive," the spokesman says. "But we have to be about quality. Our ... houses should use ad agencies to create more enduring symmetry to their marketing activity. "The photos ...

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

: CheeStrings Attack-a-Snak Client: Jane Hammond, marketing manager Brief: Communicate the CheeStrings ... Exposure: National TV FULLER'S Project: Pride Client: David Spencer, marketing manager Brief ... Project: BBC Digital Client: Charlotte Finlay, senior marketing manager, Digital Brief: Inform people ...

MEDIA CHOICE: Christine Walker, a partner at Walker Media, picks the Diamond Trading Company's Christmas outdoor activity

to marketing - after all, doesn't every woman love diamonds? Yet the real joy from jewellery comes when

Neogama BBH takes on Levi's entire Latin American business

officer of BBH Worldwide, said: "The Levi's win is focused on Brazil. But this is a lead market in South ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.