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THE BOOK OF LISTS: The 10 Top Product Placements in Features

17 Dec 2002

as "an adventurous and cool" opportunity for its launch in a marketing collaboration between Mercedes ... in that market. The partnership saw a scene written into the script in which a character who has sworn off ...

THE BOOK OF LISTS: The 10 Top-rating US TV Programmes

17 Dec 2002

the marketing director of an internet company, is the man who spent your pension. 6. WILL GRACE. NBC ...

THE BOOK OF LISTS: The 10 Best Cinema Commercials

17 Dec 2002

to reach out and tickle Reebok's cynical youth market. Agency: Lowe Lintas Copywriter: Tony Barry ...

Phones 4U spot shows vet scenario

13 Dec 2002 | by CAMILLA PALMER

£3 million cinema and integrated campaign for Phones 4U....exclusive offers. The Phones 4U marketing director, Julian Neal, said: "Throughout this campaign we have caught the attention of the target market through funny and cringeworthy scenarios." Cheetham Bell JWT ...

Naked and Karmarama to reintroduce NFL to viewers

13 Dec 2002 | by MARK SWENEY

agency Karmarama to reintroduce the brand to the UK terrestrial TV market.

REVIEW: BT to sponsor interactive version of ITV show

13 Dec 2002

enhanced programming content on the digital satellite platform. - Marketing Week.

Luxury Skoda debuts in Fallon TV campaign

13 Dec 2002 | by JENNY WATTS

Its newest model, the Superb, is Skoda's first entry into the luxury executive market in recent ... against marques at the more sophisticated end of the car market, such as Lexus and Jaguar ... the arrival of Mary Newcombe, Skoda's new head of marketing, who replaced Chris Hawken earlier in the year ...

MEDIA FORUM: Should UKTV make the most of its BBC heritage?

13 Dec 2002 | by ALASDAIR REID

ambitions? Watch this space, Julia Weston, the marketing director of UKTV, says. She implies ... market. In the five weeks since History launched we have doubled ABC1 men impacts. All ... ? In airtime market terms, UKTV has always been relatively peripheral. Isn't it likely to stay that way? After ...

NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?

13 Dec 2002 | by ALASDAIR REID

What are TV programme websites for? Or rather, who are they for? Viewers? Advertisers? Or programme makers and broadcasters? Are they marketing and audience-building devices first and foremost or do ... 't generate any revenues then it is, by definition, a marketing overhead. And when times are tough ...

Brown's promotion can bring a new dynamism to IPC

12 Dec 2002

Philippa Brown promises more aggression for IPC's marketing, writes Jeremy Lee ..... But before Bailey's defection to Trinity Mirror, the elevation of the group marketing director, Philippa ... realisation of the role marketing can play for the company. Many say it's about time. Paul Thomas, a managing partner at MindShare, says: "IPC doesn't market itself as well as it should do. On the whole, it needs ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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