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PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

13 Dec 2002

marketing manager Brief: Amazon.co.uk is a far more convenient and stress-free way to shop ...

Mother to take entire Selfridges business

06 Dec 2002 | by Jenny Watts,

of marketing at Selfridges, said: "We have very big plans for the brand and the business over the next five ...

CLOSE-UP: LIVE ISSUE - KFC. Is Bartle Bogle Hegarty cut out for life in the fast-food sector? John Tylee reports

06 Dec 2002 | by JOHN TYLEE

, a potentially awkward alliance between the fast-food chain's franchisees, the company's UK marketing ... with their own views on how the brand should be promoted, the UK marketing operation and the US parent with a ... not unlike BBH's. "This is a very ad-responsive market in which a price offer or a sales promotion can have ...

AMD Brass Tacks to produce Littlewoods title following pitch

06 Dec 2002 | by JEREMY LEE

The quarterly title moves to Brass Tacks from MediaMark and joins its portfolio of customer magazines which include Somerfield. MediaMark redesigned and relaunched Select Living last October in an attempt to make the magazine appeal to a younger market with each issue containing an eight ...

OPINION: Mills on ... Carphone Warehouse

06 Dec 2002 | by DOMINIC MILLS, dominic.mills@haynet.com

-competitive phone market must be getting thinner by the day, so there's logic in anything that decreases reliance ...

WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

06 Dec 2002 | by LUCY AITKEN

new trick. "As a general rule, if you have the market to yourself, advertising in-house is a ... . And Alistair Buckle, the head of marketing at easyJet, is more than aware of how the low-cost airline ...

BBH triumphs in £15m KFC creative shoot-out

29 Nov 2002 | by GLEN MUTEL

a further 165 restaurants by 2005. Its marketing strategy was shaken up by the appointment of a new marketing director, Claire Harrison-Church, in September last year. Harrison-Church arrived from Lever Faberge, where she headed marketing for Lynx - a BBH client of nearly eight years. Within four months ...

CAMPAIGN MEDIA AWARDS: The News Group Newspapers Award - Best Retail and Home Shopping Campaign - McDonald's

29 Nov 2002

: Ryan Jamboretz ACCOUNT PLANNER: Becky Barry CLIENT: McDonald's MARKETING DIRECTOR: Matthew Howe ...

BBH wins battle for £15m KFC creative account

26 Nov 2002 | by Francesca Newland,

and development and want to ensure we have the right partner going forward," KFC marketing director Claire ... for the UK market, a decision was taken by KFC UK in January this year to change the direction ...

PRIVATE VIEW: Steve Henry is the executive creative director at HHCL & Partners

22 Nov 2002

marketing budget. The O2 campaign tells me that it offers a picture messaging service on its mobile phone ... Project: Christmas brand campaign Client: Alison Jones, head of marketing Brief: Position Debenhams ... : National TV WAITROSE Project: Waitrose Client: Amanda Bindon, head of marketing Brief: Unlike ...

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