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THE BOOK OF LISTS: The 10 best SMS campaigns

its first SMS campaign, devised by The Marketing Store and run with 12snap, has been touted as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ... " Beverage Brands' largest marketing campaign through Flytxt and the agency 5 Communication promoted its ...

THE BOOK OF LISTS: The 10 Best gadgets

leap for the mobile market and the 7650 produces the cleanest, sharpest images around. For now. 4 ... has lagged behind the likes of Panasonic and Fujitsu in the plasma screen market, but this, its first ... , a world first in plasma technology, the WEGA is the simplest, slickest model on the market. 8. NEW ...

THE BOOK OF LISTS: The 10 Biggest Account Moves Globally

brought the agency a tidy share of the mobile giant's £1.5 billion international marketing spend - much ...

THE BOOK OF LISTS: The 10 Accounts that moved without a pitch

. The brewer selected Mother after buying the marketing rights from Carlsberg the week before. ...

O2 calls review of direct marketing

LONDON - O2 UK is reviewing its £1m direct marketing account and has lined up a number...The review will cover the mobile phone operator's consumer and business divisions, and is being overseen by O2's UK head of business marketing Fiona McGilchrist. O2 has a roster of DM agencies that currently includes EHS Brann, Proximity, Agency Republic and Tullo Marshall Warren. Only three months ago, O ...

Phones 4U spot shows vet scenario

£3 million cinema and integrated campaign for Phones 4U....exclusive offers. The Phones 4U marketing director, Julian Neal, said: "Throughout this campaign we have caught the attention of the target market through funny and cringeworthy scenarios." Cheetham Bell JWT ...

O2 calls review of direct marketing account

O2 UK is reviewing its £1 million direct marketing account and has lined up a number of undisclosed...The review will cover the mobile phone operator's consumer and business divisions, and is being overseen by O2's UK head of business marketing, Fiona McGilchrist. O2 has a roster of DM agencies that currently includes EHS Brann, Proximity, Agency Republic and Tullo Marshall Warren. Only three months ago, O ...

REVIEW: BT to sponsor interactive version of ITV show

enhanced programming content on the digital satellite platform. - Marketing Week.

Ericsson MMS mobile targets young

, virals, radio sponsorship, promotions and further guerilla marketing activities. The campaign also ... of underground language used by the droolers, such as "droolster" and "ma slap". Kerry Matheson, the marketing ...

PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

marketing manager Brief: Amazon.co.uk is a far more convenient and stress-free way to shop ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.