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Toshiba picks WCRS to create £15m Euro branding campaign

in the increasingly competitive wireless market. In the UK, the print campaign will launch on 6 January with six ... . The campaign will be overseen by Toshiba's director of marketing communications, Mathias Kramer. WCRS ...

REVIEW: EHS Brann is on alert

EHS Brann is on alert following the news that Microsoft is reviewing its direct marketing account

MEDIA FORUM: Are winner-takes-all pitches really adding value?

series of special supplements. Nick McGrath, Microsoft's group marketing manager, says it had decided ...

Smiley-Jones helps form marketing and advertising agency

an integrated advertising and marketing communications agency, DSJSW.

HOTLINE: The Telegraph Group wins pitch

for Microsoft's launch of its "Amazing PC" consumer marketing concept. Three Microsoft-sponsored 16-page tabloid

Eaga talks to direct agencies for energy efficiency business

, is looking for a direct marketing agency....The company is seeing credentials from several large direct marketing agencies next week ahead of a pitch. Eaga, based in Newcastle, runs marketing programmes to support projects that deliver ... to administer the home efficiency scheme. Eaga's previous marketing activity has focused on targeting ...

REVIEW: Roose's position under threat

the brand Powergen. - Marketing Week.

INTERNATIONAL MEDIA BUSINESS: The business of media

of interesting and relevant editorial which integrates brilliantly with the other media used in the campaign ... , the combined advertising expenditure of the world's seven largest markets will have contracted by 7.4 per cent ...

BMP DDB snatches pan-European Dell corporate business

20 per cent of the global market. In Europe, Dell products account for about 12 per cent of all ...

McCann wins £20m Avaya data network from IPG sibling FCB

. It recently launched a £750,000 new-media marketing campaign via Sports.com to raise awareness of its World ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.