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Claydon Heeley will take on £3m Virgin Holidays' business

is to develop an above-the-line campaign for early next year when the summer holiday bookings market hots up ... . This account is not being reviewed. Helena Patrinos, the head of marketing at Virgin Holidays, said: "Claydon ... difficult market. We hope to make it even more successful," Nigel Jones, the chief executive of Claydon ...

JWT unveils poster campaign for Smirnoff Ice free travel

Transport "noticeboard" sites and 300,000 leaflets. The move is also the first joint marketing initiative ... , the marketing director of Smirnoff, said: "We hope the Smirnoff Ice posters will make people smile during ...

TBWA develops new posters for Thomas Cook ad campaign

it all," Keith Hendry, the marketing director at Thomas Cook, said. "The dreary winter days of January ...

Optimedia moves chunk of outdoor spend to Meridian

in the outdoor market. Earlier this week, Mediaedge: cia centralised its £37 million outdoor spend into Portland ...

REVIEW: Visit Scotland reviews its account

by 1576, and its direct marketing business, handled by Draft Worldwide. - General release.

CHI develops ad for Sunday Telegraph's winter holiday tie-in

, and will be supported by press ads in The Daily Telegraph. Mark Dixon, the marketing director of the Telegraph Group ...

CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best Use of Research - British Airways

British Airways identified a new market it wanted to target - "weakly loyals". These were people...ACCOUNT PLANNER: Sarah Jaffa CLIENT: British Airways BRAND/PRODUCT: Club World flat beds MARKETING ...

CAMPAIGN MEDIA AWARDS: The Hallmark Channel Award - Best Travel and Leisure Campaign - Callaway

BRAND: Callaway Golf Europe MARKETING DIRECTOR: Chas Sharp COMMENDATION TITLE: Virgin Atlantic ...

Virgin Holidays calls review of creative in hunt for integration

that Virgin Holidays wants a more integrated approach, including direct marketing, from the appointed agency ... of sales and marketing at Virgin Holidays, was unavailable for comment. Virgin Holidays achieved a sales ...

Smiley-Jones helps form marketing and advertising agency

an integrated advertising and marketing communications agency, DSJSW.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.