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Speedo picks Fallon after three-way pitch for £4m assignment

31 Jan 2002 | by Jenny Watts,

, it is expected to run in Speedo's key markets of the UK, Germany, France and Italy. Robert Senior, a ...

US magazines are showing a grunge homemaker trend

31 Jan 2002

over statistics of ad volumes for the American magazine market in 2001, assisted by my trusty props

Time Computers calls £40m pitch

31 Jan 2002 | by Matthew Cowen,

in billings, although this will decline as Time looks for efficiencies after the purchase. Marketing ... at everything afresh, which we do from time to time anyway," Brian Trevaskiss, Time Group's marketing manager ... . "The marketing and product development for Time and Tiny will remain separate and we hope to retain ...

OMD nets pan-Euro Yahoo! account

31 Jan 2002 | by Ian Darby,

Europe handled the account in the majority of European markets. Fru Hazlitt, Yahoo!'s European sales and marketing director, ran the review. The European creative for Yahoo! will continue to be developed in the US by the San Francisco-based Black Rocket agency. Work is adapted by agencies in local markets ...

HHCL restructures and reconsiders
hot-desking

31 Jan 2002 | by Camilla Palmer,

, the marketing director, running the other. Moll has been involved increasingly in new business in the past six ...

Lowe Live kicks off a DM drive for Saab's 'turbo' anniversary

25 Jan 2002 | by IAN DARBY

of the new turbo-charged range. Parveen Batish, the general manager of integrated marketing at Saab GB ... Lowe Live has created a direct mail and online campaign to back the heritage of Saab's turbo-charged car range. Saab introduced turbo-charging to the market in 1977 and the campaign celebrates ...

FIELD MARKETING: Making an impact - Ken Gofton investigates how field marketing can bring

25 Jan 2002 | by KEN GOFTON

glamourous end of the marketing game. Yet companies, from Unilever to Procter it was more about reaching ... , the videophone, is now a reality. Developing a market for the videophone is seen as a five-year mission ... 's videophone marketing manager, says. "Seeing is believing.' CPM Mobile Marketing, part of the Omnicom ...

FIELD MARKETING: Field marketing grows up - Ken Gofton explains how field marketing is busy

25 Jan 2002 | by KEN GOFTON

There's a bizarre fact about the UK field marketing industry that isn't widely appreciated. Like other marketing service sectors, it's seen many of its leading players swallowed up by international communications groups. What's different with field marketing is that this seems to have happened absent ...

FIELD MARKETING: The International Stage - James Curtis investigates the ways in which field

25 Jan 2002 | by JAMES CURTIS

agencies with an international network. However, in field marketing, relatively few UK suppliers have international aspirations. There are different levels of capability. The UK's biggest field marketing ... are affiliates. Clients who use CPM's network for pan-European field marketing campaigns include Hewlett ...

FIELD MARKETING: Track and Field - Tracking the success of a field marketing campaign is getting

25 Jan 2002 | by ROB MCLUHAN

If any sector can shrug off the current economic downturn, it's field marketing. With clients desperate for reassurance that they're spending their budgets effectively, field marketers believe ... and reporting afterwards that justifies the spend." Field marketing, however, is a term that covers a ...

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