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THE BOOK OF LISTS: The 10 best radio shows

19 Dec 2003

market share of any commercial radio station in London. 3. Chiller Cabinet, Classic FM What ...

THE BOOK OF LISTS: The 10 best print launches

19 Dec 2003

company in the pre-teen stationary business. Phenomenally successful in the pre-teen girls market, Make ...

AAR reduces fees after slow year for account reviews

12 Dec 2003 | by Jeremy Lee,

for integrity, fairness and supporting rather than exploiting agencies. We've received less than our average number of media briefs and have had the integrity to act accordingly." If you have an opinion ...

Life on Sunday set for an uphill fight in tough market

11 Dec 2003

in the daily market with every broadsheet looking at a tabloid variant. And this week came the reports ... established players such as The Mail on Sunday and Sunday Express. Reports suggest it will be a mid-market ... distinct positioning is not enough to sell papers any more: a massive marketing spend and investment ...

McDonald’s $1.2bn business is OMD’s chance to go large

04 Dec 2003 | by Ian Darby,

two key markets), that OMD is up to scratch. No mean feat given that, two years ago, the idea of OMD ... of the past year. Larry Light, its global chief marketing officer, wanted to encourage efficiencies and value ...

Jones and Blackden head Universal in Shaw restructure

04 Dec 2003 | by Staff,

director EMEA, orchestrated the changes, which will also allow him to spend more time on markets outside ...

Emap creates new cross-media role to promote FHM

03 Dec 2003 | by Ian Darby,

for the men’s market. ...

Wapping hard man shows charming side to boost Metro

27 Nov 2003

, inhabited by run-down marketing directors from the newspaper sector, including Ellis Watson - the other half ... . The mid-90s were heady days, of course, for Watson, the marketing boss of The Sun and the News ... marketing and research at Metro International, the publisher of commuter freesheets in 16 countries around ...

Starcom Motive's Connolly takes ITV adjudicator role

25 Nov 2003 | by Jeremy Lee,

that an independent, informed and credible adjudicator will be an important part of the new market structure. "The ...

TBWA picked to revive newspapers' advertising appeal

21 Nov 2003 | by Staff,

LONDON - The Newspaper Marketing Agency has hired TBWA\London to produce its first campaign after a

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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