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Publicis has won the Grand Prix at the Direct Marketing Association awards for its interactive TV
of reviews of Abbey's advertising and marketing requirements kicked off by the chief executive, Luqman Arnold. Abbey appointed TBWA\GGT to its £11 million direct marketing account in August. In June, the bank ...
minutes on the site. Last July, Ebay appointed the former Unilever interactive marketing chief, Simon Darling, to the role of group marketing director, replacing Linda Campbell. ...
minutes on the site. Last July, eBay appointed the former Unilever interactive marketing chief, Simon Darling, to the role of group marketing director, replacing Linda Campbell. If you have an opinion ...
for the men’s market. ...
such as cinema visits. " Matthew Deane, the marketing manager at Hollywood Bowl, said: "Elvis has really raised ...
AKQA, which was founded in 1995 by Ajaz Ahmed, attributed much of the loss to the cost of its merger with the US advertising agency Citron Haligman Bedecarre, now renamed AKQA Inc. However, according to a report by the newsletter Marketing Services Financial Intelligence, AKQA was already ...
Glue will develop a web presence and the strategy for an online relationship marketing programme to develop Pot Noodle's relationship with its core audience of 16- to 24-year-olds. The online work ... demanding in terms of advertising creative," Lynzi Walker, the relationship marketing manager at Unilever ...
. Amanda Mackenzie, the director of marketing services at BT, explained it was "fundamentally" a conflict ...
The fizzy drinks market is always going to be a tough one to crack with established leaders and a ... . Grainger agrees that it will be hard to build loyalty among a market that so regularly changes its ... account director at BDH\TBWA, says: "Tizer is like the pitbull of the UK fizzy drinks market, snapping ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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