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HOTLINE: The Government looks for marketing chief

12 Dec 2003

The Government is looking for a marketing chief to oversee communications across Whitehall departments. The newly created position of permanent secretary of government communications will report to the Cabinet Office.

Joshua beats roster shops to land Mars integrated business

05 Dec 2003

Masterfoods has appointed the integrated marketing specialist Joshua to its Mars confectionery ad account.

DIRECT MARKETING: LEAGUE OF CHANGE

05 Dec 2003 | by Cliff Ireton, a partner at Willott Kingston Smith

The below-the-line industry has come through tough times to show margins nearly double those of ad agencies, Cliff Ireton writes.

DIRECT MARKETING: CHAMPIONING THE DIRECT ROUTE

05 Dec 2003 | by Holly Acland

Are major clients convinced by the growing number of DM agencies taking over integrated campaigns? Holly Acland investigates.

DIRECT MARKETING: A TEST OF CHARACTER

05 Dec 2003 | by Peter Crush

Are the successors of the leading direct shops living up to their predecessors? Peter Crush reports.

Page and Gray join forces to start NWD marketing services

05 Dec 2003 | by Mark Sweney

Alan Page, the former creative director of the defunct agency Yellowhammer, and David Gray, the former head of the London outpost of Armando Testa, have joined forces to launch a new marketing services group called NWD.

Euro RSGC picks marketing chief

14 Nov 2003 | by Glen Mutel

Euro RSCG has appointed Marc Lepere to the dual role of executive vice-president and chief marketing officer, reuniting him with his former boss Jim Heekin.

AMD scores internet first with integrated creative ad strategy

24 Oct 2003 | by Mark Sweney

Advanced Micro Devices, the world's second-largest microchip manufacturer after Intel, is to launch an advertising first with an interactive campaign where creative "hijacks" users' internet browsers.

Marketing Society's study shows drop in advertising's status

24 Oct 2003 | by John Tylee

Britain's agencies were given a wake-up call this week by a survey revealing massive concerns by clients about what they believe is advertising's diminishing power to reach cynical consumers.

HOTLINE: McCann Relationship Marketing promotes head of art

24 Oct 2003

McCann Relationship Marketing has promoted its head of art, Piggy Lines, to the position of joint creative director. Lines, who will take a seat on the board, will share the role with Ed Pritchard. He joined MRM in 2002 after stints at IMP, Claydon Heeley Jones Mason and Stretch the Horizon.

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