to remove filtersTHE BOOK OF LISTS: The 10 best print launches
19 Dec 2003
company in the pre-teen stationary business. Phenomenally successful in the pre-teen girls market, Make ...
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THE BOOK OF LISTS: The 10 best radio shows
19 Dec 2003
market share of any commercial radio station in London. 3. Chiller Cabinet, Classic FM What ...
THE BOOK OF LISTS: The 10 best UK posters
19 Dec 2003
This is a typically confident and edgy approach from one of the leaders in the draught lager market ...
THE BOOK OF LISTS: The 10 Best new-media campaigns
16 Dec 2003
. And to drive the recruitment message home to the target market, a football analogy is used to highlight ... to demonstrate IBM's integral, yet often unnoticed, technical role at Wimbledon than to feed live results to desk ...
THE BOOK OF LISTS: The 10 Top advertising power couples
16 Dec 2003
Mackenzie, the marketing director of BT's retail division, is the perfect mate for Leo Burnett's executive ... -waste-an-entire-paragraph-writing-their-names Partners, Leigh is helping to transform the company into a fully integrated, through-the-hole, ideas ...
THE BOOK OF LISTS: The 10 Best soundtracks of 2003
16 Dec 2003
is an integral part of BBH's "soul food" campaign for KFC. Every execution is aurally astute but this one ...
THE BOOK OF LISTS: The 10 Biggest account moves globally
16 Dec 2003
marketing programmes into a single network. An estimated 400 million in billings is at stake. 4. Coca ... -European arrangements. OMD handles the business in other key European markets, including Germany. The pitch, and its ...
THE BOOK OF LISTS: The 14 Best nuggets by adland's greatest philosopher
16 Dec 2003
, a new conscientiousness was born. From marketing directors to trainee copywriters, attendance ... , advertising agencies would strive to do good work; would market themselves with thoughtful published pieces ... reliable trade papers, tracking the progress of itinerant marketing directors, bullying overworked planners ...
THE BOOK OF LISTS: The 10 Best SMS campaigns
16 Dec 2003
and Wotsits. The creative concept was by The Marketing Store. It was the first campaign to award text credits ... with the wide-ranging above-the-line marketing. 7. The Conservative Party With the Government looking ...
THE BOOK OF LISTS: The 10 Most influential international media brands
16 Dec 2003
, has a brand presence that is almost bigger than the title itself. Present in 120 markets and with a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
