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, TBWA, BBDO and OMD, performed outstandingly in tough market conditions. Their success was reflected ... . In individual markets, TBWA made some noise in a year that was defined by its quietness. TBWA\Chiat\Day won ... closer to the market leader, Carat, with wins including the $45 million planning and buying assignment ...
and added three new rooms: cause-related marketing, film and data planning. The cause-related marketing ... new sports marketing business combining the existing BroadMind sponsorship division with Global ... impact and renewed interest. It rose to the challenge with an integrated campaign. Creative media ...
ANDY NEAL - Consumer marketing director, Scottish Courage 2003: The most significant development ... . 2004: The most significant development for alcohol marketers in 2004 and beyond stems from the weight of political and public opinion in favour of increasing controls of marketing to combat alcohol misuse. A ...
Some 3,000 companies offer home loans in Australia, so in such a saturated market, you're inclined to feel a bit paranoid about whether you've chosen the right one. Tequila, TBWA's direct network, decided to present this sense of niggling doubt by personifying it. Hence the creation of Martin. The bearded ...
Client: Nick Robinson, marketing director Brief: Make Guinness part of the emotion and passion ... Sondergaard, marketing director Brief: Make dairy spread users reappraise Anchor Spreadable Agency ...
- 216 million - and the company lost 20 billion of market value since 2002. So now McDonald's has put ...
of the major agencies. Craik Jones Watson Mitchell Voelkel is Campaign's Direct Marketing Agency of the Year ...
LONDON - Masterfoods has appointed the integrated marketing specialist Joshua to its Mars...of integrated work, including through-the-line advertising, promotions and field marketing. Michael Miley ... our unique integrated approach to communications." Masterfoods is expected to launch a major assault on the confectionery market next year with a range of variants on its flagship Mars brand. The company has already ...
Masterfoods has appointed the integrated marketing specialist Joshua to its Mars confectionery ad...of integrated work, including through-the-line advertising, promotions and field marketing. Michael Miley ... our unique integrated approach to communications." Masterfoods is expected to launch a major assault on the confectionery market next year with a range of variants on its flagship Mars brand. The company has already ...
, the vice-president for integrated communications at Coca-Cola North America, told The New York Times ... carbonated soft-drink sales are stagnating, David Burwick, the senior vice-president and chief marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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