12 Dec 2003
The Government is looking for a marketing chief to oversee communications across Whitehall
12 Dec 2003
| by Stuart Elliott is the advertising columnist at The New York Times
to acquire radio stations in major markets such as Los Angeles and New York to form a liberal talk radio ...
substantial lead in ad revenues. Marketers are reluctant to be perceived as backing Republican and ...
12 Dec 2003
Some 3,000 companies offer home loans in Australia, so in such a saturated market, you're inclined to feel a bit paranoid about whether you've chosen the right one. Tequila, TBWA's direct network, decided to present this sense of niggling doubt by personifying it. Hence the creation of Martin. The bearded ...
12 Dec 2003
Client: Nick Robinson, marketing director
Brief: Make Guinness part of the emotion and passion ...
Sondergaard, marketing director
Brief: Make dairy spread users reappraise Anchor Spreadable
Agency ...
12 Dec 2003
the number-one Lynx variant with 6.5 per cent of the deodorant market.
BBH's creative capabilities have ...
11 Dec 2003
| by Staff,
of the major agencies.
Craik Jones Watson Mitchell Voelkel is Campaign's Direct Marketing Agency of the Year ...
09 Dec 2003
| by Ian Darby,
LONDON - Barnardo's, the children's charity, has developed a Christmas direct marketing campaign...work they do."
Andrew Nebel, Barnardo's UK director of marketing and communications, said: "We ...
05 Dec 2003
| by Ian Darby
Barnardo's, the children's charity, has developed a Christmas direct marketing campaign featuring a...work they do."
Andrew Nebel, Barnardo's UK director of marketing and communications, said: "We ...
05 Dec 2003
| by Jeremy Lee
The prospect of further consolidation in the TV sales market moved a step closer after...Trading may still investigate any merger that produces a TV sales house with a combined market share ...
merged ITV controlling more than 50 per cent of the market.
Channel 4 has the biggest share of the TV ad market after ITV, with around 20 per cent of revenue. The multi-channel operators, including Sky ...
05 Dec 2003
| by Jeremy Lee
-incomprehensible accent ... he's got the lot.
But, according to his peers, he's also got integrity in spades ...