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Mother consortium victorious in £90m Boots realignment

12 Dec 2003

A consortium led by Mother has defied sceptics to pick up the 90 million integrated advertising...to introduce a less traditional approach to Boots' marketing. - Full story, p3. ...

EDITORIAL: Mother's Boots win highlights JWT pain

12 Dec 2003

by winning lead-agency status on the estimated 90 million Boots integrated account. After Anne Francke

WORLD: ANALYSIS - Omnicom's networks shine in cautious worldwide markets

12 Dec 2003 | by Lucy Aitken and Robin Hicks

, TBWA, BBDO and OMD, performed outstandingly in tough market conditions. Their success was reflected ... . In individual markets, TBWA made some noise in a year that was defined by its quietness. TBWA\Chiat\Day won ... closer to the market leader, Carat, with wins including the $45 million planning and buying assignment ...

Boots pitch ends in Mother shock

12 Dec 2003 | by John Tylee

to be in the contest only at the behest of Boots' ousted marketing chief, Ann Francke, had beaten some of the most ... marketing at the beginning of the year. The chain's ills were obvious: the company had failed to define ... worked when she was in charge of pan-European petfood marketing at Mars. Francke indicated that she ...

Harrods shuns Leagas Delaney for Euro and O&M

12 Dec 2003 | by Rachel Gardner

is repitching for Hyundai, worth 12 million. Harrods' recently installed marketing and communications ... RSCG's marketing director, Neil Christie, said: "We're delighted to have won this assignment from ...

OPINION: BEALE ON ... MCDONALD'S

12 Dec 2003 | by Claire Beale, claire.beale@haynet.com

- 216 million - and the company lost 20 billion of market value since 2002. So now McDonald's has put ...

Harrods shuns Leagas Delaney for Euro and O&M

11 Dec 2003 | by Rachel Gardner,

is repitching for Hyundai, worth £12m. Harrods' recently installed marketing and communications director, Anne ... created by Leagas Delaney: "There's only one Harrods. There's only one sale." Euro RSCG's marketing ...

Bartle Bogle Hegarty takes Agency of the Year prize

11 Dec 2003 | by Staff,

of the major agencies. Craik Jones Watson Mitchell Voelkel is Campaign's Direct Marketing Agency of the Year ...

Page and Gray join forces to start NWD marketing services

05 Dec 2003 | by Mark Sweney

, the former head of the London outpost of Armando Testa, have joined forces to launch a new marketing services...The company has made its first three acquisitions with the brand strategy agency Summ, the corporate communications company Twenty First Century Communications and the experiential marketing ... marketing and research at Metro International, Andrew Stracey, the founder of the agency Payne Stracey which ...

HOTLINE: Mother and J. Walter Thompson make final stage of Boots pitch

05 Dec 2003

integrated Boots pitch. Publicis and Abbott Mead Vickers BBDO were ruled out at the end of last week. A final

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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