THE BOOK OF LISTS: The 10 Best 118 ads
16 Dec 2003
massive marketing muscle. Written by Matt James and art directed by Vic Polkinghorne 8. 118 118 Post ...
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THE BOOK OF LISTS: The 10 Best SMS campaigns
16 Dec 2003
and Wotsits. The creative concept was by The Marketing Store. It was the first campaign to award text credits ... with the wide-ranging above-the-line marketing. 7. The Conservative Party With the Government looking ...
Top performers of 2003: Campaign of the year - 118 118
12 Dec 2003
, to deregulate the directory enquiries market and break BT's monopoly. To create a level playing field, Oftel decided that 192 would be switched off on 24 August and all players wanting to enter the market, including ... Myrtle and a former marketing manager at Vauxhall and Orange, was hired to manage The Number's agency ...
CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead
12 Dec 2003
ANDY NEAL - Consumer marketing director, Scottish Courage 2003: The most significant development ... . 2004: The most significant development for alcohol marketers in 2004 and beyond stems from the weight of political and public opinion in favour of increasing controls of marketing to combat alcohol misuse. A ...
Bartle Bogle Hegarty takes Agency of the Year prize
11 Dec 2003 | by Staff,
of the major agencies. Craik Jones Watson Mitchell Voelkel is Campaign's Direct Marketing Agency of the Year ...
Page and Gray join forces to start NWD marketing services
05 Dec 2003 | by Mark Sweney
, the former head of the London outpost of Armando Testa, have joined forces to launch a new marketing services...The company has made its first three acquisitions with the brand strategy agency Summ, the corporate communications company Twenty First Century Communications and the experiential marketing ... marketing and research at Metro International, Andrew Stracey, the founder of the agency Payne Stracey which ...
WORLD: ANALYSIS - Global micronetworks rise on back of the need for creativity
05 Dec 2003 | by John Tylee
often included marketing. And they demanded that their agency networks were represented in every country ... , the editor of Marketing Services Financial Intelligence. He says: "I've yet to see evidence that clients ... in their local markets. Levy, whose empire incorporates powerhouses such as Leo Burnett and Saatchi Saatchi ...
PRIVATE VIEW: Luke White, the creative director of McCann-Erickson London
05 Dec 2003
-president, brand marketing Brief: Establish Orange's customer-intimate approach while promoting different non ... , marketing controller Brief: Focus on the product's benefit of being naturally sweet rather than laden ... , head of brand marketing Brief: Make M S the destination store this Christmas Agency: Rainey Kelly ...
CHINA: THE ORIENT EXPRESS
28 Nov 2003 | by Liz Shackleton
but the market quickly bounced back, Liz Shackleton writes....Even a life-threatening disease was unable to derail the juggernaut that the Chinese ad market has ... the Sars period - but the market rebounded quickly once the virus had gone. "Clients started to panic ... China, says. Ironically, in contrast to more mature markets such as Singapore and Hong Kong ...
CAMPAIGN MEDIA AWARDS 2003: The Capital Radio Group Award - Best Total Communications Programme
28 Nov 2003
/product: The Number 118 118 Marketing director: Alexandra Lewis...: Vodafone Brand/product: Live! Marketing director: Guy Phillipson Media/brand manager: David Perry Last to market, Vodafone live! became the number one network for picture messaging within a month ... Products Ltd Brand/product: Fray Bentos Marketing director: Tim Perman Media/brand manager: Karen ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
