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TOP PERFORMERS OF 2003: NEW-MEDIA AGENCY OF THE YEAR - DARE DIGITAL

12 Dec 2003

This year has seen a true renaissance in new media and as a result the market is flourishing. A ... of record for its major markets of Germany, France and Sweden. Dare gained a valuable position on O2's roster in a combined pitch with Archibald Ingall Stretton as the agency of record for e-mail marketing ...

Air Miles to launch interactive CD-Rom title by Rare Content

12 Dec 2003 | by Ian Darby

. Its launch will coincide with above-the-line work from Grey London, and direct marketing from Joshua ...

TOP PERFORMERS OF 2003: DIRECT AGENCY OF THE YEAR - CRAIK JONES

12 Dec 2003

The year 2003 has been one of the toughest years in recent memory for the direct marketing industry. New business has been scarce - many clients have only been willing to offer briefs on a project basis. Margins have been squeezed. And above-the-line networks have milked their below ...

Page and Gray join forces to start NWD marketing services

05 Dec 2003 | by Mark Sweney

, the former head of the London outpost of Armando Testa, have joined forces to launch a new marketing services...The company has made its first three acquisitions with the brand strategy agency Summ, the corporate communications company Twenty First Century Communications and the experiential marketing ... marketing and research at Metro International, Andrew Stracey, the founder of the agency Payne Stracey which ...

Wallpaper Group launches Navigator travel magazine

05 Dec 2003

format, to make it easy for travellers to carry. Its main target audience is up-market travellers ... guide market needs to be shaken up. Too many city guides are out of date, too long-winded or too ...

CAMPAIGN MEDIA AWARDS 2003: Best Travel and Leisure Campaign

28 Nov 2003

Morris Account director: Patrick Ryan Client: InterContinental Hotels Resorts Marketing director...marketing, online, in-hotel promotion and events in the cross-media partnership between CNN. ICH R ...

PRIVATE VIEW: Rooney Carruthers, a founder partner at Vallance Carruthers Coleman Priest

28 Nov 2003

. ACTION ENERGY Project: Lifeblood Client: Peter Hambly, head of marketing Brief: Saving energy ... Client: Jennie Ayres, director of sales and marketing Brief: Communicate short breaks of an individual ... titles HUTCHISON Project: Video calling Client: Graeme Oxby, marketing director Brief: Get closer ...

First Choice Holidays to sponsor coming series of I'm a Celebrity

14 Nov 2003 | by Jeremy Lee

, the marketing director at First Choice, said: "We believe this deal will provide a platform for a powerful, co-ordinated marketing campaign supporting First Choice and will significantly build brand awareness in 2004. In addition ...

HOTLINE: VisitBritain creates roster of agencies

07 Nov 2003

VisitBritain is creating its first roster of advertising agencies to handle the marketing of the UK

Vizeum snatches Teletext media account

07 Nov 2003

. Teletext put its media account up for review in August with the company's marketing director, Marc Bell ... -through for the brand." Teletext has also reviewed its digital marketing requirements and appointed DLKW Dialogue to handle its 2 million online creative and e-mail marketing account that was previously managed by Alcone ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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