's field marketing agencies. Noelle McElhatton asks: how recession-proof is this market?...still had to win the business on merit." Other groups are integrating field marketing more closely ... watchword. Despite two previous, successive years of rapid expansion in the field marketing sector, CMP ... of other large field marketing agencies, the top six of which account for 70 per cent of the market ...
's marketing director, Sarah Morris. "Clients are becoming more savvy about using one agency's tender proposal ... as "extremely good" for Forward. The agency earned a place on Barclays' marketing roster and will launch several ... was a classically hyped market," Just's managing director, Grahame Lake, says. "The bubble burst, people ...
Carlson Marketing Group has appointed John Shaw as its European development director. He joins from
Dennis has an advertising budget of £3 million for Maxim and has brought in Naked to conduct research into its readership and provide advice on the marketing strategy for the title. Naked won the account after a pitch involving five undisclosed agencies. Naked will not handle creative for Maxim ...
, is to be the next chairman of the Market Research Society. She takes over from Sally Ford-Hutchinson, whose two
And when you've blown most of your marketing budget on a big TV campaign, what better medium to plough your last few quid into than a presence in the Automatic Vending Association's calendar in aid of Macmillan Cancer Relief? This calendar is an advertiser's dream. Not only does it feature some ...
responsibly as the market-leading media owner in its sector. It is not setting up in competition with agencies ...
Trinity Mirror has appointed Lewis Jones, the Diageo marketer, as its head of brand development
as its worldwide marketing and strategy director. He will be replaced by Toyota's marketing director Paul
and Energizer has not spent any money on marketing in recent times. The move comes a week after the company
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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