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BBC Magazines unveils Dare as latest teenage title

that the launch was to be a music-related title, because this sector of the teen market has seen most growth ...

MediaVest Manchester scoops £7m MyTravel account

follows an initial chemistry period that saw MediaVest Manchester develop an integrated strategy ... , the Airtours Holidays & Going Places marketing director, said: "We are delighted to be working with MediaVest Manchester. They have quickly demonstrated that they can add value to our marketing communication plans, have ...

Autoglass in talks to review media out of Pure Media

-buying division of Chime Advertising and Marketing Services and was formed last year out of AMD Media, AMD OJM ... has an estimated 6% share of the world's vehicle glass repair and replacement market. Autoglass ...

Publicis poaches 141's Kerslake to head Dialog

substantially bigger after Allied Domecq's arrival. "Publicis Dialog has largely been a direct marketing ...

RKCR targets Royal Navy recruits

The Royal Navy is launching an integrated ad campaign by Rainey Kelly Campbell Roalfe/Y R

Restructure threatens more Havas job losses

Euro RSCG will become the UK's third-largest marketing communications group after a major...of setting up the UK's strongest integrated offering". The decision brings down the curtain on plans ... several Havas-owned specialist operations. These include: Brann, the direct marketing network; Riley HR ...

HOTLINE: Agencies to pitch for Eurotunnel retail areas

,000 assignment. Eurotunnel awarded its integrated creative account to Publicis Groupe in April.

ETHNIC DIVERSITY: UNDERSTANDING ETHNIC MEDIA

Reaching the huge ethnic market needs a specialist approach, not to mention flair and expertise..." of technology. Dig deeper and there are opportunities for specific markets: Asian cooking is often very oily ... for Marketers - earlier this year. The agency's head of research, David Fletcher, believes that it does cost ... and necessary voice for the diverse communities, and one that the target market listens to." But braving ...

Non-members to be allowed to enter IPA Effectiveness Awards

The move is intended to lead to more comprehensive case histories being submitted for integrated campaigns to which a variety of communications specialists may have contributed. It means the 2004 competition will be open to direct marketing, PR, sales promotion and sponsorship agencies. Tim Broadbent ...

HOTLINE: Lowe and J. Walter Thompson involved in Nestle pitch

. The brand is not supported above the line, but Nestle is now looking to improve its UK market share.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.