30 Sep 2003
| by Ian Darby,
that the launch was to be a music-related title, because this sector of the teen market has seen most growth ...
29 Sep 2003
| by Staff,
follows an initial chemistry period that saw MediaVest Manchester develop an integrated strategy ...
, the Airtours Holidays & Going Places marketing director, said: "We are delighted to be working with MediaVest Manchester. They have quickly demonstrated that they can add value to our marketing communication plans, have ...
26 Sep 2003
| by Jeremy Lee,
-buying division of Chime Advertising and Marketing Services and was formed last year out of AMD Media, AMD OJM ...
has an estimated 6% share of the world's vehicle glass repair and replacement market.
Autoglass ...
26 Sep 2003
| by Staff,
substantially bigger after Allied Domecq's arrival.
"Publicis Dialog has largely been a direct marketing ...
26 Sep 2003
| by Rachel Gardner
The Royal Navy is launching an integrated ad campaign by Rainey Kelly Campbell Roalfe/Y R
26 Sep 2003
| by John Tylee
Euro RSCG will become the UK's third-largest marketing communications group after a major...of setting up the UK's strongest integrated offering".
The decision brings down the curtain on plans ...
several Havas-owned specialist operations. These include: Brann, the direct marketing network; Riley HR ...
26 Sep 2003
,000 assignment. Eurotunnel awarded its integrated creative account to Publicis Groupe in April.
26 Sep 2003
| by Pippa Considine
Reaching the huge ethnic market needs a specialist approach, not to mention flair and expertise..." of technology. Dig deeper and there are opportunities for specific markets: Asian cooking is often very oily ...
for Marketers - earlier this year. The agency's head of research, David Fletcher, believes that it does cost ...
and necessary voice for the diverse communities, and one that the target market listens to."
But braving ...
26 Sep 2003
| by John Tylee
The move is intended to lead to more comprehensive case histories being submitted for integrated campaigns to which a variety of communications specialists may have contributed.
It means the 2004 competition will be open to direct marketing, PR, sales promotion and sponsorship agencies.
Tim Broadbent ...
26 Sep 2003
. The brand is not supported above the line, but Nestle is now looking to improve its UK market share.