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Hotline: Red Cell Response launches website

10 Dec 2004

Red Cell Response has launched a website aimed at celebrating creativity in direct marketing

Media: Hypertag launches Bluetooth version of its interactive poster technology

10 Dec 2004

The mobile marketing technology company Hypertag has launched a Bluetooth version of its

The Work: New Campaigns - The World

10 Dec 2004

. The films subtly integrate items available on the Amazon.com website, and each focuses on a different ... : Launch campaign Client: Gia Acitelli, sales and marketing manager,Virgin Atlantic Airways Brief ... BETTING - FINLAND Project: Live betting Client: Ari Tuuli, marketing director, Vekkaus Oy Brief: n ...

Greg Grimmer fills MD vacancy at Zed

10 Dec 2004

and internally. He will bring a heavy client focus and an integrated strategic communication perspective to our ...

De Kare-Silver returns for AKQA role

10 Dec 2004 | by Larissa Bannister

in other European markets. AKQA is already in expansion mode, having opened a New York office in October ...

Top Performers of 2004: Digital Agency of the Year - Dare

10 Dec 2004

In 2004, online advertising's share of the ad market broke the 3 per cent barrier for the first time and, with UK revenues forecast to reach more than £500 million pounds in 2004, is now closing in on radio. Although it was a year in which the larger advertising agencies began to wake up ...

The Work: Private View

10 Dec 2004

Project: Loot relaunch Client: Jo Earl, marketing director, Loot Brief: Support the Loot relaunch ... : "Breeze" Client: Mark Sandys, marketing manager, Gordon's Gin Brief: Demonstrate that Gordon's is a ... Project: I'm a Celebrity ... Get Me Out Of Here! sponsorship Client: Sam Turnbull, marketing director ...

Wanadoo hands Dare £5m account after four-way pitch

03 Dec 2004 | by Staff,

's great to win one of the biggest digital-only marketing pitches of the year against strong competition," he said. Peter Turner, Wanadoo's director of marketing communications, Jonathan Saverimuttu, the head of marketing communications, and Anita Barker, the head of digital marketing, handled the pitch ...

Special Report: Direct Marketing - Client Champions

03 Dec 2004

inspired some clients to spend most of their budget on direct marketing, Glen Mutel reports....When times are hard, advertisers have to justify every penny they spend and pressurised marketing ... . They instead turn to direct marketing, which offers them accountability. But, whereas once advertisers would ... simple. During the past decade, the rise of response marketing has changed the culture of UK ...

Wanadoo hands Dare £5m digital business

03 Dec 2004

's great to win one of the biggest digital-only marketing pitches of the year against strong competition," he said. Peter Turner, Wanadoo's director of marketing communications, Jonathan Saverimuttu, the head of marketing communications, and Anita Barker, the head of digital marketing, handled the pitch ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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